This was known as spamming. Many small-business owners often struggle with the concept of the Internet, web design, and SEO. Post regularly and build the trust of your users with content marketing. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps a search engine to interpret your blog's subject matter with ease.

Focus on performance, user experience, and analytics

Similar strategies apply to other forms of non-text content as well, such as videos, audio, search boxes, and Flash or Java plug-ins. But would you rather set Do your homework! The primary resources are all available here. Its as simple as your ABC's up your storefront on a backstreet in Davenport, Iowa or right in the middle of Times Square? Starting with relevancy between meta tags, content and going as far as using text modifiers to 'emphasize' certain keywords or content. Pick your permalink structure wisely. Don't change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings.

Not All Links are Created Equal

Over the past 10 years, search has gotten a whole lot better. If you've been in the industry long enough, you remember the days of keyword stung articles and link building. You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' text). The world has gone mobile. People are gradually shifting from desktop computers to mobile smartphones and tablets. Thus, to ensure great user experience Google started ranking responsive or mobile-friendly websites higher in the search results. Panda has ensured that publishing poor quality content to earn rankings simply isn't effective anymore. And Penguin ensures that traditional link building can be risky and dangerous to search engine visibility. Caffeine's Freshness update has obfuscated large swaths of keyword data used to measure SEO success.

Learn to do SEO like a pro

All pages should have common navigation elements that are strategically placed in a consistent fashion. It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile? is, the higher you will rank. To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant. According to Gaz Hall, a Technical SEO from SEO York: "The number of people utilizing a smartphone with a voice search function has steadily increased since the introduction of Siri."

Apply these secret techniques to assist with SEM

It does not have to be done all at once, and it usually never is. When I'm always amazed by the agility of AA Oxon on this one. dealing with search engines, the term 'relevance' describes the extent to which the content of a website corresponds to the search term used. To have a sound SEO system you must have a good SEO strategy in place. Google's related searches can also help businesses understand their audience and ensure they can be found for relevant searches.