Put simply, copywriting is writing to persuade, convert, and sell. The average conversion rate for mobile-optimized sites is 3.4 percent compared to 1.6 percent for non-optimized sites. Marketers structure messages to meet the needs of the various segments and aligned them with the company's positioning strategy. I could …

Google wants to retain its reputation as a quality search engine, so it's main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. Content grazing involves …

What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. Most users want fast answers, and they only look beyond the first page when they don't find good results right away. Make sure to link not only to external sources …

Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. In terms of consumer decision-making processes, both attitudes and values carry influence. We'll be talking about this in great depth in the link acquisition section …

While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. Sometimes Google throws little wrenches into the machine. Explain the risks involved and what …

A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog. Large images slow down your site, so you need to make image file …

Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. With so many available third-party free and paid …

From a long-term perspective, it does provide for better ROI when compared to PPC or other marketing methods. As you spend time identifying your target audience and conducting keyword research, you'll begin to uncover long tail keywords that will help you identify the best options for naming and describing your …

Search engine optimization is a tool to improve a web site's visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn't do much good if no one …

If you want to achieve a higher ranking on Google and other search engines, you'll need to get serious about search engine optimization. Advertisers consider the number of times a person will be exposed to an advertisement before it creates an impact. For a search engine to be able to …

Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. It takes work, and work costs money, particularly if you hire a consultant. When I originally designed my website, I came to learn that …

As the brand becomes accepted and sales build, a lower percentage of advertising dollars will be required in order to maintain a target growth. The targets provide a sense of direction and prevent personal biases from affecting selection decisions. You have to keep in mind that in order to have …

Action-oriented advertising takes place in the business-to-business sector. nbound links are still very important when it comes to ranking a page. However, you must make sure that all the links are natural and are highly relevant. This year, make it a point to monitor all your inbound links so that …

Using media effectively requires you to do something intelligent with that media. The consumer's self-concept of being cosmopolitan, sophisticated, and modern can be enhanced when buying a global brand. There is a mixture of both paid and free keyword research tools which can really help to fine-tune and cut down …

The key is to know your audience. Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and …

Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential …

Sometimes I'll go so far as to fill out their web forms to see how they market themselves effectively through email. Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page efforts, a common SEO mistake marketers make is believing that …

Every site has at least a few internal links because you have to in order to link your content together. But it's a benefit to your SEO efforts AND for your visitors to add in a few more internal links. It helps people and the search engines find your content …

Brand names, marketing ideas, and advertising campaigns designed for one country do not always translate correctly to another. The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. With SEO, you could write a number of …