Because all forms of citations are points of encounter for consumers, businesses need to manage them for accuracy and persuasiveness. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Understanding how various thought processes …

Page load speed is also a ranking factor, especially for mobile. Social Media is a good indicator of how popular a website is, especially if it's a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. It's a long-term investment …

A trustworthy, dedicated web optimisation industry should take the time to understand your company and its ethos. Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Producing content for search engines is also content marketing …

Think of outreach as a brand awareness campaign for your most authoritative audience. Internal optimization refers to on-page and on-site activities. As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are …

Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. Topical search engines are focused on a specific topic. Introducing deviations could be counterproductive and could hinder (or confuse) the benefits of other work. If one piece …

To buildloyalty, marketers seek to engage customers with the brandat every contact point; that is, any place where customers interact with or acquire additional information about a firm. One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile …

Simply making sure that your graphic design team and photographers save all their images as 'save for the web' in Photoshop and Illustrator, and making sure that the physical size of the image is as close as possible to how big it'll be on the website can go a long …

Various HTML elements can be altered to target certain keywords to improve a page's ranking. In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. Social tools form a vast (and anarchistic) town square where anyone can post and instantly (yes …

This was known as spamming. Many small-business owners often struggle with the concept of the Internet, web design, and SEO. Post regularly and build the trust of your users with content marketing. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily …

Each message should fit a country's language and culture. Optimisation measures can be applied to your own site with dedicated plug-ins which you can download and install for free within WordPress. Failing that the data can do the talking. Focus on your customers, and take the right logistical steps to …

You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. Google doesn't want to deliver you "results" anymore, they want to deliver answers. And the best answers don't come from content farms, they come from websites that …

Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you. Each …

Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. Generally external backlinks are those links that link to your site or any of …

Many consumers think comparative ads are less believable. It is important to take into account the use of SERP Analysis according to which you can effectively identify and analyze your competition on keyword phrases. In this way you can receive useful insights and recommendations in order to improve your rankings …

Based on the marketing objectives and target market, the team develops marketing strategies. It's a familiar situation: you enter your search term in a search engine, click on a result and then... you wait. If nothing, or very little, appears to be happening, you click on your browser's Back button …

Internal backlinks connect different assets - including content, product pages, or other information - together. Naturally, external backlinks will lead to increased brand exposure and sales. Smartphones and tablets grant consumers access to thousands of apps and the ability to operate using the cloud. Make sure your new environment is not accessible …

Are your canonical URLs correctly used to point to the canonical variant of a page, to consolidate signals and prevent duplicate content? Obviously every one wants the number one position, but someone has to come second. Now this isn't so bad as, while your website may only rank perhaps 4th …

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. Google Trends allows you to see search trends over time which lets you compare which terms are most searched; this helps you decide whether The heading structure of your pages is one …

Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it easier for you to rank highly. While it is important to include strong keywords in your content and not "over-optimize," there …

Traditional aspects like links and content are still major factors, but we've seen clients with no links and no content rank #1 for incredibly competitive keywords (case study later in the book). Two additional brand sets become part of the evaluation of purchase alternatives: the inept set and the inert …

ou know SEO is a vital element of every decent marketing strategy, something you can't do without. But you don't know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. Or does the web …

An online panel study of 3,404 individuals revealed that 75 percent think the information presented on rating sites is generally fair and honest; however, 25 percent still believe the information to be biased or unfair. This is especially useful considering that an index page with content that changes constantly …