If your site isn't optimized to work well on mobile devices, consider your user engagement goals to have automatically failed. Some examples of black hat techniques are: joining a link scheme, article spinning and duplicate content. Don't risk getting penalised; follow the best practices for digital marketing. These spiders visit …

Always remember, "Content is King". Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your …

I've often seen where people say that SEO evolves too much. These models are far from perfect. Individuals spend an average of 3 hours and 18 minutes per day on mobile devices. For example, right now tweets are getting indexed.

Never changing onsite SEO will eventually destroy you

Google looks heavily at the quality of your content when deciding if you're worthy of being ranked. You can choose your database platform independent of other architectural elements due to easy operability with different development platforms. A value proposition is a statement that tells consumers why your products or services …

Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. When done properly, your keyword research can also help you to come up with ideas for your content marketing strategy. Sharing short paragraphs, specifications and other content between product pages increases the …

Google "crawls" billions of pages, both new and updated, on the web, using automated programs called bots or spiders. In keyword stuffing it is assumed that the relevance of a site for a specific keyword or keyword combination increases if that exact keyword or combination is particularly frequently used on …

SEO provides numerous benefits. Thin content should be avoided at all costs for SEO purposes. Company leaders view marketing expenditures as non-revenue-generating activities. Search Engine Optimisation (SEO) is a beneficial tool for businesses looking to market their products and services. SEO trends have been consistently changing over the years and …

It is totally devoted to get higher search engine ranking position and user attentions towards your website which automatically results in increment in your business profit. Is your web content long enough? Does it have enough substance-does it add enough value? If it is, it's in danger of getting dinged …

SEO is the practice of providing your clients with information about your services digitally. It is believed that domain names with multiyear registration periods are looked at more favorably by search engines than their single-year counterparts. A common global integrated marketing communications (GIMC) strategy is to "think globally, but act …

External, or outbound, links indicate that you are well aware of the topics you're writing about, to the extent that you're ready to use further sources to support your content. It's more useful to link to reputable sources, as these links have bigger credibility. I'll be showing you the best …

An increase in visitor traffic is always good news (unless your site is having performance problems). If your content offers relatively little value - and it's generally easy to tell when it does - there's a possibility that you could be penalised or receive a thin content warning from Google, indicating that …

Your customers are already looking for what you have to offer, but they often aren't searching specifically for your brand. If your site doesn't appear for their nonbranded searches, you could very well fall off their consideration list. Prioritise content marketing. That's publishing valuable content on your website. These can …

Placing a brand name in the evoked sets of consumers may be the primary goal of a marketing message. It's a huge challenge finding new channels to reach your target audience. If you run out of ideas, you could try a different approach: your competitors. Online alternatives come in the …

A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. Hook readers with benefits …

If users cannot access your page due to compatibility problems, you are not likely to get a good rating. Market share can still be lost. Even if the goals of a site do not line up with what you're working on, ideas can be gained by studying who's on top …

Depending on your selected hosting options, you can be severely limited in what you can do with your site, or you can have absolute freedom. Understand where they are now and how they got there. SEO for small businesses doesn't need to be complicated. You can improve your visibility in …

But still you face other challenges. Today, obtaining links is much more than just link building; it's a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most. Every search engine has software, known as Crawler or …

Before making the contact, make sure you know your budget and try to be honest with your intentions. Think of SEO as one small part of a much more cohesive marketing strategy. Mobile does not necessarily mean on the go. Studies find that people often grab the nearest device to …

Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. Finding authoritative sites that'll link back to your pages can be difficult. When beginning an advertising program, deciding whether to use an in-house advertising group or an external advertising agency constitutes …

My guess is that these strategies will eventually be discovered by Google, and that these shortcuts will then backfire on these experts and their clients, just like what happened with Google's algorithm release of Panda in 2011. As the world continues to shrink through advances in telecommunications, consumers are becoming …