Technical factors, like your site navigation, mobile optimization, design, and speed, all play into how authoritative your site is seen, but don't neglect the basics; how you present your site through title tags and meta descriptions plays a huge role in how Google views your site. SEO will never be …

The purposeful use of anchor texts for internal links can lead to improved rankings for certain keywords. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called "on-page factors." Use first and third person judiciously. Matching the objective to the …

In fact, for the best results, it needs to play a major part in your entire company culture. It occurs during any stage in the communication process. Email builds relationships with current customers through personalization of communications and by presenting marketing offers tailored to each consumer's needs, wants, and desires …

An important guideline for using Anchor texts for internal links is that the same link texts are always used for a URL. Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. Once upon a time, marketers focused on …

Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks - Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. If your business has expendable revenue, achieving that #1 spot …

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one …

Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). It is totally devoted to get higher search engine …

The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it's important to remember that you're writing for people, not robots. Keep it natural. For …

That's why you're better off leaving it to a professional SEO Agency, who can work with you to create an informative and engaging online presence that appeals to both users and search engines. If you choose the wrong keyphrases to use on your website, for example, you are likely to …

Immediacy is an important feature of remarketing as well as targeting individuals who have already shown some level of interest. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Different variations of this method abound. Although SEO marketing tactics take a long time …

Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information from users, e.g. there are no login or payment forms, you have to implement HTTPS just for the sake of integrity. And that is why SEO is so difficult …

Generating leads becomes the primary goal. When creating a plan for technical implementation, involve the organic search expert at every stage of the process and ensure you are accounting for all likely queries, including company name, product name, tagline, and website address. I've had companies show me a beautiful website …

Could making your content timeless and relevant improve your website's conversion rates? A piece of content should be organic and genuinely helpful. Marketing professionals make sure all emails are sent from the same source. The hierarchy of effects model features similarities with theories regarding attitudes and attitudinal change, including the …

Some people might feel favorably about a topic, such as green marketing, but this does not necessarily change their purchasing behaviors. Good link campaigns are time consuming but valuable for every Web site seeking new business. While different search engines use slightly different algorithms, they all place importance on prominence …

It is essentially free digital marketing! Deception is never the basis of a sound business strategy. Placing a brand name in the evoked sets of consumers may be the primary goal of a marketing message. It takes time for Google to recognize your website and assign it the authority it …

An integrated approach connects brands with each audience, simultaneously or sequentially. Links are how search engines determine what a site is, how relevant the site is, how pages are related, etc. They show search engines how to rank your page, so you want to make sure that you have a …

Favorable comments generate additional sales and attract new customers. If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank. SEO yields tangible, measurable KPIs. Create landing pages for your …

Advertising agencies provide a variety of options. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Label each graphic with an alt tag that includes …

Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination Keep …

Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it's now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website's backlinks …

Word-of-mouth endorsements have changed. Like news articles, content that includes statistical reports will also go out of date. There are many local SEOs who have had a lot of success at this. However, I think it's important to understand that SEO alone will not get you the traffic/conversions to …

Systems are changing and so local SEO is more important than ever for local businesses. Anyone who can go to google and type in keyword research will find very many tools that mixed with common sense should suffice quite well. Use your network to your advantage and have your friends …

Sometimes Google throws little wrenches into the machine. You can consider this strategy as an important extension of the overall linkbuilding strategy. Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking …

Niche social networking sites focus on a specific interest, hobby, or demographic group. Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the keywords, the better. In the past, standard SEO advice was to get as many links as possible …

Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes. In addition to getting votes from high PR sites, it may also be of benefit if those links are coming from authority sites in your …