Read this controversial article and find out more about link exchanges

The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. Wikipedia is one of the biggest and most authoritative websites on the internet. It's a link building golden mine. Wikipedia …

more ...

Men plan and God laughs

When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. There are two audiences that search must consider: carbon-based life forms and the artificially intelligent computational silicon ones. SEO for …

more ...


Cracking the anchor text code

Google is constantly evolving to better understand the context and intent of user behaviour. Over-optimization is proof that there can sometimes be too much of a good thing. Improving your ranking for certain online keywords is ideal, but mutilating your content by stuffing keywords into everything you write, or building …

more ...


Questions to ask about reporting

You need to figure out your customer's path to purchase (the buyer's journey), before you can show up with the right content in each phase. Let's review each item in detail after you learn about the importance of keyword research. In simple words, International SEO is the effort of localisation …

more ...

Establish intuitive information architecture by considering ROI

Don't change your URLs if you don't have to. Certainly, don't modify URL structure for minor tweaks. By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website's domain authority from the teens to the forties or so. Global advertising agencies try to create …

more ...

Longer content gets more shares

Search engine results are an important way of gaining new customers, as most people have what the Nielsen Norman Group calls "search dominance". Once you've created a XML sitemap that lists all of the pages on your website, upload it to your server and submit it to Google Sitemaps through …

more ...


The ugly truth about long tail search

Write interesting and creative content that you know people will share with others. Many companies seek to manipulate how they appear, especially if mistakes have been made. Many CMS systems do not set internal search result pages to "noindex,follow" by default, so a developer will need to apply this …

more ...

One important aspect is scraping

To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link. Inbound links pointing from other websites to your website are …

more ...


Succeeding in SEO means paying attention to authority sites

Paid link-building is considered black hat SEO and is likely to incur a penalty. Visual images often lead to more favorable attitudes toward the a If each blog post, article or press release is a brush stroke, then the overarching content marketing strategy is the masterpiece hanging in the Louvre …

more ...

Apply these secret techniques to help with white hat SEO

Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. So what does this mean for your business? If long text …

more ...

At last - revealed: the secret to walled garden sites

Google wants to reward RICH, UNIQUE, RELEVANT, INFORMATIVE and REMARKABLE content in its organic listings - and it has raised the quality bar over the last few years. If you're not sure about something and how it sounds, ask a co-worker or friend to do a quick read and highlight any …

more ...

Education is the best legacy when it comes to inbound links

In other words, with SEO, half the battle is won before it even starts. There's strong evidence that click-through rates will influence your website's Google search ranking, though this is difficult to confirm given the company's secrecy surrounding their algorithms. Through organic search, you can reach potential customers at the …

more ...

Reasons why you cannot fully understand web portals

Is there ample feedback? If I'm your SEO, then I'm going to consider anything that builds my relevance, territory, and magnification of signals. Whether you're looking for sales or other kinds of conversion, organic SEO is still the most valuable way of obtaining clicks. Values tend to endure and they …

more ...

The latest trends in web 2.0

Some organizations choose to silo web development from marketing, which is a mistake. after coming up with all possible variations of 'B'. They can also originate from negative statements by a friend, seeing an advertisement that the potential customer did not like, or comments made in social media outlets about …

more ...

Be mindful of plugins

Regular blog updates offer ongoing ways for you to establish your knowledge and authority on topics related to your industry. Travel reservations, magazine subscriptions, organizational memberships, B2B (business to business) sales, and even donations fall into this category, as do retail sites from Amazon.com to the smallest, home-based micro-store …

more ...

The death of link bait

There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. For a search program to be successful, it must also be specific and clear. In today's rapidly shifting world, SEO …

more ...

What can you do about onsite SEO right now?

Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. Marketers send event-targeting …

more ...

Who else wants to enjoy gateway sites

The search engines continuously invest in improving their ability to better process the content of web pages However, consider that Google is judging the content of eCommerce websites similar to regular content sites. A claim of superiority based on a product's specific attribute or benefit with the intent of preventing …

more ...


Learn to do content like a professsional

In the beginning, search engines could handle only a limited range of indexing possibilities. Think of it like a roadmap that makes it easier for search engines to crawl and index your site. I prefer using a comma followed by a space to separate each keyword. Search Google, and you …

more ...

Learning about citations

Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion. When a person searches for something in a search engine, they are looking for specific information, and if your website is the most visible and relevant result to their needs, they will …

more ...

Never changing offsite SEO will eventually destroy you

The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO's need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey. Search …

more ...

Why most people will never be great at domain authority

The marketing mix - price, product, distribution, and promotions -represents the starting point. Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your …

more ...