The only exception is if a sudden influx of high-authority competition has challenged your previous domination over the keyword cluster. No matter how much you plan or how closely you monitor the progress of your site design or redesign, it's likely that there will be some hiccups in your web …

For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site). You need to get all sorts of …

One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. Competitor Analysis can help you to identify …

The optimization process takes place in several phases and requires expert knowledge of marketers and web developers who work together on SEO analysis and improvement. Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such …

Behavioral targeting utilizes web data to identify the individuals who are most likely to purchase an item. If your content isn't unique - for example, you've scraped a product description for something you sell from the merchant's website - delete it and replace it with new, unique content that offers your own …

Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. Employ browser-safe fonts such as Times New Roman, Georgia (serif font), Arial, Helvetica, or Verdana (sans serif font). Google changed the color of paid search ads to blend in with organic results, thus …

A visual image requires less brain activity than using one's imagination. Many marketing experts believe a market segment value provides more accurate information, because it sums costs across multiple customers. The best domain names are short, snappy, include your best keywords, easy to remember, and easy to spell. Including keywords …

Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. The very first …

The key to a successful list post is no more complicated than including a large number of quality items. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called "on-page factors." Copy what works but don't follow the crowd: Find …

Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. Clearly then, Google is determined to increase user-friendliness by providing quick answers for users on the move. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain …

The fundamental principle for structuring URLs is to choose a format that is easy for users and search engines alike to understand. Website URLs should contain words and phrases arranged in a logical order and convey what the content is about before opening the page. Make sure the site makes …

Even then, the first three spots in the search engine results pages tend to attract a huge percentage of all clicks, meaning that you're likely to gain a tiny fraction of that 4.8% if you aren't at the top of the second page. What this refers to is the …

When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. So, they're obscured and of course if you've been in the …

If you use an image without the proper accreditation, then you could be facing a hefty invoice further down the line. JavaScript files should be free from syntax errors. Addressing thin content and increasing the level of uniqueness on your site - whether this be by removing low value pages, adding …

Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. It's a familiar situation: you enter your search term in a search engine, click on a result and …

Depending on your page layout, menus, ads, and other irrelevant content is frequently placed near the top of the HTML file (within the body tags). What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? Study your niche (a.k …

Search engines love press releases almost as much as they love blogs. Choose Relevant Images - It can be tempting just to attach any cool-looking picture that you might have taken to your next blog post, but you need to make sure that you're using the most relevant images for the …

Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to Google's SEO ranking algorithm. You can make use of this by loading your static resources from multiple cookieless domains allowing multiple resources to download simultaneously. SEO is simply not as hard …

The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. You know how sometimes people hide content on the mobile version of their page? Be open to targets you wouldn't normally consider. Your competitors will want to …

Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Picking the right keywords to optimize for is very important. Usually, it's …

A business-to-business advertiser offering internet services tries to focus on the severity of downtime if a company's internet server goes down or is hacked. Shared hosting is a benefit for new sites on a budget. Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social …

Off-Page SEO is made up of everything away from your site that you technically can't control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). Doing so could limit user discoverability of the product grid upon visiting the category …

Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. Competitor analysis is a lot easier when you have the right tools. The key here is in building relationships …

Once a team understands how various groups view the brand, decisions can be made regarding ways to correct misperceptions and/or build on the image that customers c For some, the Internet is one way to expand and increase their business. Using these options is helpful from an SEO perspective …

Your website or company logo should be present on every page, and when clicked it should bring the user to your site's home page. Keep the page layout consistent throughout the site. Google hasn't spilled all its secrets regarding how it gauges domain authority; but it's reasonable to assume that …

It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. In some cases, you may never get there - don't be afraid to shift …

This will help with your keyword focus and product placement within Search Engine Results Pages (SERPs). Maybe your baby is a little less attractive than the others? In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites …

There is a mixture of both paid and free keyword research tools which can really help to fine-tune and cut down your initial list of potential keywords. If your site has many dynamic pages, especially ones that contain duplicate content, consider converting your content into static pages. Proposition development is …

That way you can easily track the indexing process per website section. Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for …