Take the stress out of comment spam

For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site). You need to get all sorts of …

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Don't forget about mobile search

One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. Competitor Analysis can help you to identify …

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Using traffic estimation tools in conjunction with conversion rates

The optimization process takes place in several phases and requires expert knowledge of marketers and web developers who work together on SEO analysis and improvement. Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such …

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Go long-tail and forget local search

Behavioral targeting utilizes web data to identify the individuals who are most likely to purchase an item. If your content isn't unique - for example, you've scraped a product description for something you sell from the merchant's website - delete it and replace it with new, unique content that offers your own …

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Find out more about onsite SEO

Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. Employ browser-safe fonts such as Times New Roman, Georgia (serif font), Arial, Helvetica, or Verdana (sans serif font). Google changed the color of paid search ads to blend in with organic results, thus …

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Let's follow link exchanges best practise

A visual image requires less brain activity than using one's imagination. Many marketing experts believe a market segment value provides more accurate information, because it sums costs across multiple customers. The best domain names are short, snappy, include your best keywords, easy to remember, and easy to spell. Including keywords …

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The best advice I've listened to about 301 redirects

Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. The very first …

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Write a 1000+ words article about conversion rates

The key to a successful list post is no more complicated than including a large number of quality items. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called "on-page factors." Copy what works but don't follow the crowd: Find …

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My thoughts on static pages

Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. Clearly then, Google is determined to increase user-friendliness by providing quick answers for users on the move. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain …

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Repurpose old search queries

The fundamental principle for structuring URLs is to choose a format that is easy for users and search engines alike to understand. Website URLs should contain words and phrases arranged in a logical order and convey what the content is about before opening the page. Make sure the site makes …

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Strive to create 10x content

Even then, the first three spots in the search engine results pages tend to attract a huge percentage of all clicks, meaning that you're likely to gain a tiny fraction of that 4.8% if you aren't at the top of the second page. What this refers to is the …

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This story about non reciprocal links will haunt you forever

When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. So, they're obscured and of course if you've been in the …

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Beginner's guide to ROI

If you use an image without the proper accreditation, then you could be facing a hefty invoice further down the line. JavaScript files should be free from syntax errors. Addressing thin content and increasing the level of uniqueness on your site - whether this be by removing low value pages, adding …

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Only build citations for real physical locations

Search engines love press releases almost as much as they love blogs. Choose Relevant Images - It can be tempting just to attach any cool-looking picture that you might have taken to your next blog post, but you need to make sure that you're using the most relevant images for the …

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What everyone ought to know about inbound links

Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to Google's SEO ranking algorithm. You can make use of this by loading your static resources from multiple cookieless domains allowing multiple resources to download simultaneously. SEO is simply not as hard …

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Why most people will never be great at meta tags

The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. You know how sometimes people hide content on the mobile version of their page? Be open to targets you wouldn't normally consider. Your competitors will want to …

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Increase Organic Traffic by the manipulation of widgets

A business-to-business advertiser offering internet services tries to focus on the severity of downtime if a company's internet server goes down or is hacked. Shared hosting is a benefit for new sites on a budget. Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social …

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The steps needed for putting 301 redirects into action

Off-Page SEO is made up of everything away from your site that you technically can't control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). Doing so could limit user discoverability of the product grid upon visiting the category …

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Understanding web crawlers

Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. Competitor analysis is a lot easier when you have the right tools. The key here is in building relationships …

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Write about sitemaps

Once a team understands how various groups view the brand, decisions can be made regarding ways to correct misperceptions and/or build on the image that customers c For some, the Internet is one way to expand and increase their business. Using these options is helpful from an SEO perspective …

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A focus on web portals to benefit search engine placement

Your website or company logo should be present on every page, and when clicked it should bring the user to your site's home page. Keep the page layout consistent throughout the site. Google hasn't spilled all its secrets regarding how it gauges domain authority; but it's reasonable to assume that …

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How to focus on web 2.0

It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. In some cases, you may never get there - don't be afraid to shift …

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Learn to do SEM like a professsional

This will help with your keyword focus and product placement within Search Engine Results Pages (SERPs). Maybe your baby is a little less attractive than the others? In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites …

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Set up Daily Email Alerts

That way you can easily track the indexing process per website section. Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for …

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