To get fast rankings, you need quality

Developing a website that appeals to the audience in each country will be a key task. Use Google AdWords' Keyword Planner is a quick and effective way to gauge the competitive landscape and evaluate which keywords a business should consider bidding on. There is no single tip I could give …

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What everyone ought to know about inbound links

Every site has at least a few internal links because you have to in order to link your content together. But it's a benefit to your SEO efforts AND for your visitors to add in a few more internal links. It helps people and the search engines find your content …

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When auditing your site, take time to think about URLs

Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. Finding authoritative sites that'll link back to your pages can be difficult. When beginning an advertising program, deciding whether to use an in-house advertising group or an external advertising agency constitutes …

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Why have RSS feeds been so popular?

Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes. In addition to getting votes from high PR sites, it may also be of benefit if those links are coming from authority sites in your …

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Why most people will never be great at domain authority

The marketing mix - price, product, distribution, and promotions -represents the starting point. Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your …

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Winning marketing strategies for SEO campaigns

My guess is that these strategies will eventually be discovered by Google, and that these shortcuts will then backfire on these experts and their clients, just like what happened with Google's algorithm release of Panda in 2011. As the world continues to shrink through advances in telecommunications, consumers are becoming …

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Actionable tips on mobile search and Facebook

The question is not if you can learn SEO. The question is do you want to learn it. However, if it's too long and doesn't cover a specific topic in great detail, then it can easily scare users away. SEO factors have varying weights and no SEO consultant knows the …

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Apply these secret techniques to help with long tail search

Brand names, marketing ideas, and advertising campaigns designed for one country do not always translate correctly to another. The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. With SEO, you could write a number of …

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Top trends in CTR to watch

Make sure that you include the following features to improve your conversion rate.ou'll know by now that organic SEO can make a real difference to your business as a whole. Many SEO campaigns start with keywords - knowing what the audience within your niche is searching for is a powerful …

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When auditing your site, take time to think about javascript

By now, you realize that online marketing requires more than getting listed in search engines and waiting for the money to roll in. Exclusive online promotion of a Web site is rare. If you are creating a blog with heavy imagery, then it's better to study sites like Lyft, Fubiz …

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Who else wants to enjoy reporting

In this example, canonical tags transfer SEO credit from duplicate URLs to the default page that you want to rank. Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search …

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