Write about splogs

This isn't really a common problem, but it has damaged quite a few businesses over the years; particularly those that are new to digital marketing. The advertising message describes the product's attributes or the benefits customers can obtain by purchasing the product. They are often more willing to visit stores …

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A focus on web portals to benefit search engine placement

Your website or company logo should be present on every page, and when clicked it should bring the user to your site's home page. Keep the page layout consistent throughout the site. Google hasn't spilled all its secrets regarding how it gauges domain authority; but it's reasonable to assume that …

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Actionable tips on stickiness and Pinterest

Test your site's link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. Some pages can be short, but make sure the overall …

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Apply these secret techniques to assist with metrics

Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that follow are scored lower and lower by the algorithm until (in a very long text section) their value tends toward zero or is cut off …

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Are search volumes affected by trust rank

Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential …

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Can a techie truly understand reporting

Word-of-mouth endorsements have changed. Like news articles, content that includes statistical reports will also go out of date. There are many local SEOs who have had a lot of success at this. However, I think it's important to understand that SEO alone will not get you the traffic/conversions to …

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Choose blog-friendly content management systems

A strong online presence is essential for any business to be competitive. SEO is marketing. It's important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. If you aren't talking about your best content, why should anyone else care? For …

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Consider keywords at the inception

To be effective, product-specific research goes beyond discovering attributes or characteristics. Because nobody wants to get hoodwinked. Search engines are unique - as the words used on a webpage can be matched with whatever a user types into their search. Choose Relevant Images - It can be tempting just to attach any …

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Determining Relevance: Trust your gut when it comes to link building

When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. The …

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Disambiguation, and diversity are important when it comes to SEO

But still you face other challenges. Today, obtaining links is much more than just link building; it's a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most. Every search engine has software, known as Crawler or …

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Education is the best legacy when it comes to web 2.0

A marketer who dives deep on this topic can find dozens of opportunities to enhance their listing and earn more traffic. Because these days, it's not enough to rank. Each algorithm change brings the search engine closer to its intended purpose. It's getting harder and harder to "game the system …

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Get rid of white hat SEO for good

ou know SEO is a vital element of every decent marketing strategy, something you can't do without. But you don't know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. Or does the web …

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Great ideas about quality to share with your colleagues

Spending on advertising in videos on sites such as YouTube has risen to $4.6 billion annually and currently grows 20 percent to 40 percent per year, a rate much faster than any other form of advertising. YourDomain.com/R1) to deploy in different marketing efforts, just as you include …

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How to focus on web 2.0

It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. In some cases, you may never get there - don't be afraid to shift …

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How we improved our mobile search in two days

An online panel study of 3,404 individuals revealed that 75 percent think the information presented on rating sites is generally fair and honest; however, 25 percent still believe the information to be biased or unfair. This is especially useful considering that an index page with content that changes constantly …

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Learn to do SEM like a professsional

This will help with your keyword focus and product placement within Search Engine Results Pages (SERPs). Maybe your baby is a little less attractive than the others? In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites …

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Learn to do content like a professsional

In the beginning, search engines could handle only a limited range of indexing possibilities. Think of it like a roadmap that makes it easier for search engines to crawl and index your site. I prefer using a comma followed by a space to separate each keyword. Search Google, and you …

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Learning about citations

Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion. When a person searches for something in a search engine, they are looking for specific information, and if your website is the most visible and relevant result to their needs, they will …

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Learning about indexed pages

Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don't have to go very far to find inspiration and create your own content. It won't always …

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Make Your Website More Friendly to Search Engines

The canonicalization method is preferred, just in case a link to a "review page" occurs on an external website, which will pass the link equity to the product page. By investing a few hours of time, you can increase the number of people who visit your website. The more people …

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Make it sufficiently broad in terms of webmaster tools

Systems are changing and so local SEO is more important than ever for local businesses. Anyone who can go to google and type in keyword research will find very many tools that mixed with common sense should suffice quite well. Use your network to your advantage and have your friends …

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Natural language processing using link research

This increasing demand for highly-specialised information is forcing professional search engine optimisers to up their game. If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your …

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Never changing offsite SEO will eventually destroy you

The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO's need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey. Search …

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Quick tips regarding offsite SEO

The second approach, adaptation, results in the creation of products and marketing messages designed for and adapted to individual countries. The search engines try to help searchers narrow in on what they're looking for and to provide refinement suggestions in a number of ways. In other words, there is a …

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Reasons that marketers love keyword density

Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies. Instead, the consumer buys the brand he likes the best or the one that incites positive feelings. Font size "zero" for text or white text on …

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Reasons that people rely on rankings

Before making the contact, make sure you know your budget and try to be honest with your intentions. Think of SEO as one small part of a much more cohesive marketing strategy. Mobile does not necessarily mean on the go. Studies find that people often grab the nearest device to …

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Reasons why you cannot fully understand link building

Therefore, site speed, quite rightly, can have a huge impact on SEO. No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. Inbound links can come from your own website (linking from one page to another) or …

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Reasons why you cannot fully understand link exchanges

Niche social networking sites focus on a specific interest, hobby, or demographic group. Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the keywords, the better. In the past, standard SEO advice was to get as many links as possible …

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Search for your niche keywords on Google Plus

One involves showing consumers the negative consequences of failing to buy a particular brand. The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. Web users, just like television viewers, are becoming immune to advertisements. Knowing how to …

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Set up Daily Email Alerts

That way you can easily track the indexing process per website section. Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for …

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Take care when dealing with text links

Higher rankings in the first few results are critical to visibility. Marketers can employ two different strategies for global companies. Maybe a little bit of content writing. Every business owners should keep in mind that everyone can influence the image of their companies via different electronic channels by posting comments …

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Takeaway tips for keyword stuffing

The communications model provides the foundation for advertising and marketing programs. Ultimately, SEO done correctly can land your website on the first page of the SERP's (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the …

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The more engaging your content, the better

Establish your priority pages -those with a higher traffic and conversion impact- to validate and monitor more closely during the migration process. This is an integrated approach to drives customers to your business through a web portal. You may even get some surprises in terms of which pages are getting …

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