A common example of this is a reseller or affiliate site who may use their suppliers product descriptions, or a recruitment site that may be advertising on behalf of a client (and the client is also advertising the job specification on their site) - chances are, the original site will have …

Traditional aspects like links and content are still major factors, but we've seen clients with no links and no content rank #1 for incredibly competitive keywords (case study later in the book). Two additional brand sets become part of the evaluation of purchase alternatives: the inept set and the inert …

It also does not give you any insight into consumers' impressions or motivations. The number of people utilizing a smartphone with a voice search function has steadily increased since the introduction of Siri. And the major definitive terms in your query are keywords. This simplicity, so different from portal-like search …

All of this internal processing knowledge is contained within the semantic network and organized on a conceptual basis. To rank well and help users see you and get to know you, you would need to avoid thin content.Thin content is what Google considers to be of little value. Include …

An integrated approach connects brands with each audience, simultaneously or sequentially. Links are how search engines determine what a site is, how relevant the site is, how pages are related, etc. They show search engines how to rank your page, so you want to make sure that you have a …

Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to Google's SEO ranking algorithm. You can make use of this by loading your static resources from multiple cookieless domains allowing multiple resources to download simultaneously. SEO is simply not as hard …

The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. You know how sometimes people hide content on the mobile version of their page? Be open to targets you wouldn't normally consider. Your competitors will want to …

When it comes to SEO, oftentimes a website owner thinks that their competitors are some of the largest brands in their industry, but that's not always the case. Always strive for productive marketing tactics that prioritize valuable information and put the needs of visitors first. Not all links are equal …

Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Picking the right keywords to optimize for is very important. Usually, it's …

Using media effectively requires you to do something intelligent with that media. The consumer's self-concept of being cosmopolitan, sophisticated, and modern can be enhanced when buying a global brand. There is a mixture of both paid and free keyword research tools which can really help to fine-tune and cut down …

There's no point in creating new content if it's not authentic enough to stand out. Even if you come up with an idea from a different source, it's still up to you to offer your unique perspective that will add value to the particular topic. If you have redirect chains …

Regular blog updates offer ongoing ways for you to establish your knowledge and authority on topics related to your industry. Travel reservations, magazine subscriptions, organizational memberships, B2B (business to business) sales, and even donations fall into this category, as do retail sites from Amazon.com to the smallest, home-based micro-store …

You'll get better results if you ask your audience to phone you for a specific reason; of course, provide the phone number. After you publish a blog post, share it on your social networks and then engage when people engage with you. The customer's experience is everything in modern advertising …

Powerful brands focus on providing an experience that can be customized and personalized. The bottom part of the code is mostly PHP. How do you really get your SEO content to rock? You promote it! Get people to it. Designing your website around Google makes sense.

Lets look at our …

It 's because more sites link to the YouTube videos and Wikipedia's listing of "gopher" and it has more authority than the next authoritative sites listed. When starting your search for chat rooms or message boards, I recommend visiting a number of these sites and then winnowing down your participatory …

If visitors get what they need from your site, they're more likely to come back or link to your pages. You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough …

Introducing deviations could be counterproductive and could hinder (or confuse) the benefits of other work. Google consistently changes its preferences as to what it 'likes' in a website - this is relevant because when someone searches for a particular product or service on the internet, Google will choose which websites to …

It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can't possibly know how a website is performing. You were probably a little surprised when you first found out about all the factors that …

The key is to know your audience. Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and …

Favorable comments generate additional sales and attract new customers. If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank. SEO yields tangible, measurable KPIs. Create landing pages for your …

Every business can harness the power of SEO to drive more traffic to their websites, and increase leads and revenue. A site's age has an influence on that site's ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google …

The affective component contains the feelings or emotions a person has about the object, topic, or idea. If you're not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it's apparent that content can no longer …

If users cannot access your page due to compatibility problems, you are not likely to get a good rating. Market share can still be lost. Even if the goals of a site do not line up with what you're working on, ideas can be gained by studying who's on top …

A business-to-business advertiser offering internet services tries to focus on the severity of downtime if a company's internet server goes down or is hacked. Shared hosting is a benefit for new sites on a budget. Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social …

While effective, blogs that attract followers and encourage active participation become more powerful. Try to keep page URLs short while still making sure they accurately describe the content of each page. One of the SEO strategies commonly practiced up to that point had been to have your webpage address added …

Brand equity opens doors to foreign firms, brokers, and retailers and provides privileges that products with low brand equity cannot obtain. You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site is …

Advertising agencies provide a variety of options. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Label each graphic with an alt tag that includes …

Keyword Tool.io - Now, Keyword Tool.io might be an extremely simple and rudimentary tool, but it works on a good premise. The click-through rate on major web destinations has declined to less than one percent. Content: In the texts on the website, the keyword is used practically in every …

Conative message strategies seek to lead directly to consumer responses. Next year, they could formally partner or do a revenue share if they're not secretly doing it already. Good, obedient spiders conform to Robots Exclusion Protocol (REP). You don't have to be an astrophysicist to understand that a spike in …

A catchy tagline identifies a brand and then stays with it over successive campaigns. The best way to figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on. Knowledge gained from one product can often be transferred to other, even …

Some may view this is as revenue displacement, but it clearly is going to put an in-house SEO's job, or an SEO agency's contract, in jeopardy when organic search traffic (and resulting revenue) plummets for the eCommerce website. A good SEO specialist knows how to write "click worthy" headlines as …

Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination Keep …

Your domain name selection is perhaps the only area where you can really differentiate yourself. Marketing communications experts understand the need to adapt to this exciting new world. Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most …

Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it's now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website's backlinks …

Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial 'sharing of the search value love' will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. Even if buy-oriented verbs …

You should consider them in parallel to your software platform selection. Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds evaluating each result before the click. Unless the majority …

There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. For a search program to be successful, it must also be specific and clear. In today's rapidly shifting world, SEO …

Quality and visibility. This is truly the great secret to SEO and content. Many marketing professionals believe that benchmarks provide helpful tools. Many businesses don't consider the fact that more 70% of a website's traffic does not arrive via the homepage. Instead, search engine results match the webpage closest to …

Off-Page SEO is made up of everything away from your site that you technically can't control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). Doing so could limit user discoverability of the product grid upon visiting the category …

If time is not a factor, that's all the more reason to use SEO. A helpful solution to fixing this issue is to apply a conditional "noindex,follow" meta robots or X-robots tag to these pages whenever common verbiage (i.e.- "No products exist") is used on the page by …