The journey to better ranking must always start with understanding about your current standing on search engines. Audit links back to your website and make sure they're primarily from trustworthy, reputable websites. It is often good practice to state what the website contains or offers and why the user should …

However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings …

Google "crawls" billions of pages, both new and updated, on the web, using automated programs called bots or spiders. In keyword stuffing it is assumed that the relevance of a site for a specific keyword or keyword combination increases if that exact keyword or combination is particularly frequently used on …

SEO provides numerous benefits. Thin content should be avoided at all costs for SEO purposes. Company leaders view marketing expenditures as non-revenue-generating activities. Search Engine Optimisation (SEO) is a beneficial tool for businesses looking to market their products and services. SEO trends have been consistently changing over the years and …

Most content marketers are great a clogging up our Twitter feeds and inboxes, but it takes a special SEO Agency to offer advice that you can act on today. The solution that this site implemented was to add internal canonical tags to all the pages. With SEO, you want to …

Oftentimes, a communications plan for an individual brand emphasizes a single objective. Try using an ontology tool (and an ordinary thesaurus) to identify some related terms. First page web results tend to average at around 2,000 words, so it is often believed that this length of content is a …

To buildloyalty, marketers seek to engage customers with the brandat every contact point; that is, any place where customers interact with or acquire additional information about a firm. One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile …

It is totally devoted to get higher search engine ranking position and user attentions towards your website which automatically results in increment in your business profit. Is your web content long enough? Does it have enough substance-does it add enough value? If it is, it's in danger of getting dinged …

On the other hand, if the site it's on seems suspicious, that's a good reason to try and remove it. Each type of algorithm definitely looks at different aspects of the webpage, such as Meta tags, title tags, links, keyword density, etc., yet they all are part of a much …

This consistency is important to Google and the user experience. This will help with your keyword focus and product placement within Search Engine Results Pages (SERPs). In PPC, if the conversion rate is too low, the gained value may be less than the invested value, defeating the purpose of the …

Some webmasters attempt to improve their pages' ranking and attract visitors by creating pages with many words but little or no authentic content. The number of referring individual domains linking to your website or webpage is a very important factor in Google's algorithm. The resulting newsletters were almost unreadable. Once …

Simply making sure that your graphic design team and photographers save all their images as 'save for the web' in Photoshop and Illustrator, and making sure that the physical size of the image is as close as possible to how big it'll be on the website can go a long …

Various HTML elements can be altered to target certain keywords to improve a page's ranking. In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. Social tools form a vast (and anarchistic) town square where anyone can post and instantly (yes …

SEO is the practice of providing your clients with information about your services digitally. It is believed that domain names with multiyear registration periods are looked at more favorably by search engines than their single-year counterparts. A common global integrated marketing communications (GIMC) strategy is to "think globally, but act …

Behavioral targeting utilizes web data to identify the individuals who are most likely to purchase an item. If your content isn't unique - for example, you've scraped a product description for something you sell from the merchant's website - delete it and replace it with new, unique content that offers your own …

The key is to know your audience. Although search engines can read text, they can't read an image. That's where "alt tags", or "alternative text", comes in. The higher a brand rates on attributes that are important to the consumer, the more likely it becomes the brand that will be …

You need to figure out your customer's path to purchase (the buyer's journey), before you can show up with the right content in each phase. Let's review each item in detail after you learn about the importance of keyword research. In simple words, International SEO is the effort of localisation …

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

Don't change your URLs if you don't have to. Certainly, don't modify URL structure for minor tweaks. By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website's domain authority from the teens to the forties or so. Global advertising agencies try to create …

Search engine results are an important way of gaining new customers, as most people have what the Nielsen Norman Group calls "search dominance". Once you've created a XML sitemap that lists all of the pages on your website, upload it to your server and submit it to Google Sitemaps through …

Google wants to retain its reputation as a quality search engine, so it's main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. Content grazing involves …

International markets may also be served by e-commerce enterprises, especially when cultural differences, shipping problems, and internet capability problems can be solved. Social media can drive new traffic through an improve search ranking, and help marketers collect customer intelligence through social listening systems. Many content creators tend to operate on …

Always avoid getting backlinks from pages where you don't have any control. The last thing you would want is to have hundreds of backlinks you can't remove. The basic question is always: what keywords do I target? By now, you realize that online marketing requires more than getting listed in …

Advertising and marketing venues range from simple standalone billboard advertisements to complex, multilingual global websites. To add a map to your website, you need to include code from Google Developers. Along with the map to your store, the SEO best practices, which also help with customer experience, include: There is …

Although many websites now use navigation starting at the top of the browser page, there are still a number of websites that still have a left-hand column that contains navigation links. Most people browsing the internet will visit and leave pages in quick bursts. Many of them don't convert while …

In essence and as we earlier stated, Off-page SEO is anything you do, and in extension, others do to drive traffic to your site and improve its ranking. Robots.txt files are always located in the root folder with the name robots.txt. Sometimes, all that you need are five …

Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. Employ browser-safe fonts such as Times New Roman, Georgia (serif font), Arial, Helvetica, or Verdana (sans serif font). Google changed the color of paid search ads to blend in with organic results, thus …

What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. Most users want fast answers, and they only look beyond the first page when they don't find good results right away. Make sure to link not only to external sources …

Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one …

Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). It is totally devoted to get higher search engine …

A visual image requires less brain activity than using one's imagination. Many marketing experts believe a market segment value provides more accurate information, because it sums costs across multiple customers. The best domain names are short, snappy, include your best keywords, easy to remember, and easy to spell. Including keywords …

This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. Sites supposedly targeted by Fred reported a strong traffic decline from Google organic search. You've heard of duplicate content, but how do you know if you are creating it …

Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. In terms of consumer decision-making processes, both attitudes and values carry influence. We'll be talking about this in great depth in the link acquisition section …

Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. The very first …

I guess you could say that Google and other search engines have keywords on the brain. Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1 …

Write interesting and creative content that you know people will share with others. Many companies seek to manipulate how they appear, especially if mistakes have been made. Many CMS systems do not set internal search result pages to "noindex,follow" by default, so a developer will need to apply this …

The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it's important to remember that you're writing for people, not robots. Keep it natural. For …

Value depends heavily on the "delight factor," or the degree to which the brand exceeds basic expectations by delivering benefits or an emotional connection that enhances a consumer's day-to-day life. Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the …

External, or outbound, links indicate that you are well aware of the topics you're writing about, to the extent that you're ready to use further sources to support your content. It's more useful to link to reputable sources, as these links have bigger credibility. I'll be showing you the best …

Each page should have a title that isn't used anywhere else on your site. A good trick is to dig into your Google Analytics to see the top visited pages on your site. What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage …