I guess you could say that Google and other search engines have keywords on the brain. Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1 …

Write interesting and creative content that you know people will share with others. Many companies seek to manipulate how they appear, especially if mistakes have been made. Many CMS systems do not set internal search result pages to "noindex,follow" by default, so a developer will need to apply this …

The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it's important to remember that you're writing for people, not robots. Keep it natural. For …

Value depends heavily on the "delight factor," or the degree to which the brand exceeds basic expectations by delivering benefits or an emotional connection that enhances a consumer's day-to-day life. Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the …

External, or outbound, links indicate that you are well aware of the topics you're writing about, to the extent that you're ready to use further sources to support your content. It's more useful to link to reputable sources, as these links have bigger credibility. I'll be showing you the best …

Each page should have a title that isn't used anywhere else on your site. A good trick is to dig into your Google Analytics to see the top visited pages on your site. What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage …

While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. Sometimes Google throws little wrenches into the machine. Explain the risks involved and what …

The key to a successful list post is no more complicated than including a large number of quality items. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called "on-page factors." Copy what works but don't follow the crowd: Find …

A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog. Large images slow down your site, so you need to make image file …

This was known as spamming. Many small-business owners often struggle with the concept of the Internet, web design, and SEO. Post regularly and build the trust of your users with content marketing. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily …

In combination with the Keyword Focus, the internal linking with optimized reference texts is an important element of the OnPage Optimization. To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs …

By keeping the site's underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site's visitors. Shipping issues and language differences also require attention in this lucrative and growing marketplace. If your current website …

The output of the monitoring phase is sets of data, typically organized in monthly report summaries. It's better to have a custom 404 error code page than to have an empty page - it doesn't send a good message to search engines or site visitors. When search engines find each page …

Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. With so many available third-party free and paid …

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. SEO requires so much content because it wants to grow. Google doesn't want to see a stagnant, unchanging website. It wants to know you're building up strong, useful and …

That's why you're better off leaving it to a professional SEO Agency, who can work with you to create an informative and engaging online presence that appeals to both users and search engines. If you choose the wrong keyphrases to use on your website, for example, you are likely to …

Pages should be free of HTML validation errors. How can database-driven SEO programs help personalize interactions with customers? Functionally, growth hacking means exploiting search engine weakness - not human weakness - but philosophically it means identifying advancement and revenue opportunities quickly. Search engines reward sites that are user friendly, which means they …

An increase in visitor traffic is always good news (unless your site is having performance problems). If your content offers relatively little value - and it's generally easy to tell when it does - there's a possibility that you could be penalised or receive a thin content warning from Google, indicating that …

From a long-term perspective, it does provide for better ROI when compared to PPC or other marketing methods. As you spend time identifying your target audience and conducting keyword research, you'll begin to uncover long tail keywords that will help you identify the best options for naming and describing your …

Immediacy is an important feature of remarketing as well as targeting individuals who have already shown some level of interest. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Different variations of this method abound. Although SEO marketing tactics take a long time …

Search engine optimization is a tool to improve a web site's visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn't do much good if no one …

As users' behaviors and search engines' capabilities develop over time, standards come and go in the blink of an eye. In the simplest of terms, a Search Engine sees a link from another website to your website as being like a vote of confidence in your web site. Google needs …

Matching the objective to the medium and the message remains the key. The most important elements include original content, clean code (W3C validation), heading tags, alt tags, proper keyword placement, no Flash and JavaScript external, and sitemaps. They also regularly take the form of questions, and appealing to these specific …

When a consumer deems a product to be important, it becomes more likely she will engage in an external search. Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should …

Each message should fit a country's language and culture. Optimisation measures can be applied to your own site with dedicated plug-ins which you can download and install for free within WordPress. Failing that the data can do the talking. Focus on your customers, and take the right logistical steps to …

Google Analytics and Google Webmaster Tools are both free programs offered by Google that will allow you to keep track of your visitors and website. Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with …

Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information from users, e.g. there are no login or payment forms, you have to implement HTTPS just for the sake of integrity. And that is why SEO is so difficult …

If you want to achieve a higher ranking on Google and other search engines, you'll need to get serious about search engine optimization. Advertisers consider the number of times a person will be exposed to an advertisement before it creates an impact. For a search engine to be able to …

You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. Google doesn't want to deliver you "results" anymore, they want to deliver answers. And the best answers don't come from content farms, they come from websites that …

Generating leads becomes the primary goal. When creating a plan for technical implementation, involve the organic search expert at every stage of the process and ensure you are accounting for all likely queries, including company name, product name, tagline, and website address. I've had companies show me a beautiful website …

Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you. Each …

Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. Clearly then, Google is determined to increase user-friendliness by providing quick answers for users on the move. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain …

To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link. Inbound links pointing from other websites to your website are …

Could making your content timeless and relevant improve your website's conversion rates? A piece of content should be organic and genuinely helpful. Marketing professionals make sure all emails are sent from the same source. The hierarchy of effects model features similarities with theories regarding attitudes and attitudinal change, including the …

'Mobile indexing first' means that Google will look at the mobile version of your site to decide how high you should rank. Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. These include paginated pages, categories, alphabetical, tags and search results). Your domain name selection is perhaps the …

Producing content for search engines is also content marketing, list building, and relationship marketing. Stuff every blank space in the digital world with tons of unsaturated- keywords-loaded-irrelevant or relevant content and you get a backdoor entry straight to the destination, this was the story a couple of years back, now …

See who links to your competitors, try to connect to the relevant ones and ask for a share. Make sure to craft an engaging email and why you think they'd like to share your content. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous …

Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren't bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last …

The fundamental principle for structuring URLs is to choose a format that is easy for users and search engines alike to understand. Website URLs should contain words and phrases arranged in a logical order and convey what the content is about before opening the page. Make sure the site makes …

Even then, the first three spots in the search engine results pages tend to attract a huge percentage of all clicks, meaning that you're likely to gain a tiny fraction of that 4.8% if you aren't at the top of the second page. What this refers to is the …