The key is to know your audience. Although search engines can read text, they can't read an image. That's where "alt tags", or "alternative text", comes in. The higher a brand rates on attributes that are important to the consumer, the more likely it becomes the brand that will be …

You need to figure out your customer's path to purchase (the buyer's journey), before you can show up with the right content in each phase. Let's review each item in detail after you learn about the importance of keyword research. In simple words, International SEO is the effort of localisation …

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

Don't change your URLs if you don't have to. Certainly, don't modify URL structure for minor tweaks. By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website's domain authority from the teens to the forties or so. Global advertising agencies try to create …

Search engine results are an important way of gaining new customers, as most people have what the Nielsen Norman Group calls "search dominance". Once you've created a XML sitemap that lists all of the pages on your website, upload it to your server and submit it to Google Sitemaps through …

Google wants to retain its reputation as a quality search engine, so it's main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. Content grazing involves …

International markets may also be served by e-commerce enterprises, especially when cultural differences, shipping problems, and internet capability problems can be solved. Social media can drive new traffic through an improve search ranking, and help marketers collect customer intelligence through social listening systems. Many content creators tend to operate on …

Always avoid getting backlinks from pages where you don't have any control. The last thing you would want is to have hundreds of backlinks you can't remove. The basic question is always: what keywords do I target? By now, you realize that online marketing requires more than getting listed in …

Advertising and marketing venues range from simple standalone billboard advertisements to complex, multilingual global websites. To add a map to your website, you need to include code from Google Developers. Along with the map to your store, the SEO best practices, which also help with customer experience, include: There is …

Although many websites now use navigation starting at the top of the browser page, there are still a number of websites that still have a left-hand column that contains navigation links. Most people browsing the internet will visit and leave pages in quick bursts. Many of them don't convert while …

In essence and as we earlier stated, Off-page SEO is anything you do, and in extension, others do to drive traffic to your site and improve its ranking. Robots.txt files are always located in the root folder with the name robots.txt. Sometimes, all that you need are five …

Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. Employ browser-safe fonts such as Times New Roman, Georgia (serif font), Arial, Helvetica, or Verdana (sans serif font). Google changed the color of paid search ads to blend in with organic results, thus …

What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. Most users want fast answers, and they only look beyond the first page when they don't find good results right away. Make sure to link not only to external sources …

Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one …

Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). It is totally devoted to get higher search engine …

A visual image requires less brain activity than using one's imagination. Many marketing experts believe a market segment value provides more accurate information, because it sums costs across multiple customers. The best domain names are short, snappy, include your best keywords, easy to remember, and easy to spell. Including keywords …

This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. Sites supposedly targeted by Fred reported a strong traffic decline from Google organic search. You've heard of duplicate content, but how do you know if you are creating it …

Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. In terms of consumer decision-making processes, both attitudes and values carry influence. We'll be talking about this in great depth in the link acquisition section …

Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. The very first …

I guess you could say that Google and other search engines have keywords on the brain. Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1 …

Write interesting and creative content that you know people will share with others. Many companies seek to manipulate how they appear, especially if mistakes have been made. Many CMS systems do not set internal search result pages to "noindex,follow" by default, so a developer will need to apply this …

The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it's important to remember that you're writing for people, not robots. Keep it natural. For …

Value depends heavily on the "delight factor," or the degree to which the brand exceeds basic expectations by delivering benefits or an emotional connection that enhances a consumer's day-to-day life. Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the …

External, or outbound, links indicate that you are well aware of the topics you're writing about, to the extent that you're ready to use further sources to support your content. It's more useful to link to reputable sources, as these links have bigger credibility. I'll be showing you the best …

Each page should have a title that isn't used anywhere else on your site. A good trick is to dig into your Google Analytics to see the top visited pages on your site. What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage …

While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. Sometimes Google throws little wrenches into the machine. Explain the risks involved and what …

The key to a successful list post is no more complicated than including a large number of quality items. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called "on-page factors." Copy what works but don't follow the crowd: Find …

A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog. Large images slow down your site, so you need to make image file …

This was known as spamming. Many small-business owners often struggle with the concept of the Internet, web design, and SEO. Post regularly and build the trust of your users with content marketing. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily …

In combination with the Keyword Focus, the internal linking with optimized reference texts is an important element of the OnPage Optimization. To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs …

By keeping the site's underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site's visitors. Shipping issues and language differences also require attention in this lucrative and growing marketplace. If your current website …

The output of the monitoring phase is sets of data, typically organized in monthly report summaries. It's better to have a custom 404 error code page than to have an empty page - it doesn't send a good message to search engines or site visitors. When search engines find each page …

Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. With so many available third-party free and paid …

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. SEO requires so much content because it wants to grow. Google doesn't want to see a stagnant, unchanging website. It wants to know you're building up strong, useful and …

That's why you're better off leaving it to a professional SEO Agency, who can work with you to create an informative and engaging online presence that appeals to both users and search engines. If you choose the wrong keyphrases to use on your website, for example, you are likely to …

Pages should be free of HTML validation errors. How can database-driven SEO programs help personalize interactions with customers? Functionally, growth hacking means exploiting search engine weakness - not human weakness - but philosophically it means identifying advancement and revenue opportunities quickly. Search engines reward sites that are user friendly, which means they …

An increase in visitor traffic is always good news (unless your site is having performance problems). If your content offers relatively little value - and it's generally easy to tell when it does - there's a possibility that you could be penalised or receive a thin content warning from Google, indicating that …

From a long-term perspective, it does provide for better ROI when compared to PPC or other marketing methods. As you spend time identifying your target audience and conducting keyword research, you'll begin to uncover long tail keywords that will help you identify the best options for naming and describing your …

Immediacy is an important feature of remarketing as well as targeting individuals who have already shown some level of interest. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Different variations of this method abound. Although SEO marketing tactics take a long time …

Search engine optimization is a tool to improve a web site's visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn't do much good if no one …