Pay attention to html

Sites that promote "thin," low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. In 2012, Google released another update, Penguin, aimed at black-hat techniques that manipulated a webpage ranking through artificial link schemes. You're ultimately looking to …

more ...


Don't forget about mobile search

One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. Competitor Analysis can help you to identify …

more ...

Essential ingredients for any web page should include web 2.0

I've often seen where people say that SEO evolves too much. These models are far from perfect. Individuals spend an average of 3 hours and 18 minutes per day on mobile devices. For example, right now tweets are getting indexed.

Never changing onsite SEO will eventually destroy you

It is …

more ...

Take a customer focused approach to link building

SEO is a long-term commitment that offers long-term results. Know that good SEO isn't going to take a few days and you won't see huge results in weeks. SEO takes months, but the benefits last for years. In fact, three out of four local results included websites who had "seo …

more ...


How to reinvent white hat SEO without looking like an amateur

The purposeful use of anchor texts for internal links can lead to improved rankings for certain keywords. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called "on-page factors." Use first and third person judiciously. Matching the objective to the …

more ...

Let's follow gateway sites best practise

Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. Topical search engines are focused on a specific topic. Introducing deviations could be counterproductive and could hinder (or confuse) the benefits of other work. If one piece …

more ...

Actionable tips on stickiness and Facebook

Human or machine generated, there is a lot of it - and Google has a lot of experience handling it and there are many circumstances where Google finds duplicate content on websites. SEO is something that is constantly evolving and changing. Web 4.0 contains the key characteristics of customer engagement …

more ...

If white hat SEO is so terrible, why don't statistics show this?

The standardization method may be easier to apply; however, GIMC principles can and should be used with either adaptation or standardization. Through organic search, you can reach potential customers at the very moment they are considering a purchase and provide them information exactly when they are looking for it. Affective …

more ...

Who else wants to know the mystery behind sitemaps ?

Typically, part of the answer is by targeting less popular keywords. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it's taking into account the context in which a link appears. The social media and public …

more ...

Takeaway tips for comment spam

In fact, for the best results, it needs to play a major part in your entire company culture. It occurs during any stage in the communication process. Email builds relationships with current customers through personalization of communications and by presenting marketing offers tailored to each consumer's needs, wants, and desires …

more ...

Hidden facts about anchor text

An important guideline for using Anchor texts for internal links is that the same link texts are always used for a URL. Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. Once upon a time, marketers focused on …

more ...

How do you feel about analytics now?

Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. If you do find that spammers are running negative SEO campaigns against your brand, submit a disavow file listing the …

more ...

Tactics around reporting

Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks - Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. If your business has expendable revenue, achieving that #1 spot …

more ...


Natural language processing using rankings

Google looks heavily at the quality of your content when deciding if you're worthy of being ranked. You can choose your database platform independent of other architectural elements due to easy operability with different development platforms. A value proposition is a statement that tells consumers why your products or services …

more ...

Unconventional knowledge about indexed pages that you won't find in books

So, depending on your budget and your specific technical and business requirements, you could be using managed hosting, comanaged hosting, collocation hosting, internal hosting, shared hosting, or free hosting. Visual consistency becomes especially important because most customers spend very little time viewing an advertisement. Once you've created a qualified following …

more ...

Tell me more about URLs

The search engines will act rapidly to penalize sites that contain viruses or trojans. The result was that all websites that previously were ranking #1 through this practice disappeared completely from search results. The Internet, or World Wide Web as it was once known, really is a kind of web …

more ...

Cracking the anchor text code

Google is constantly evolving to better understand the context and intent of user behaviour. Over-optimization is proof that there can sometimes be too much of a good thing. Improving your ranking for certain online keywords is ideal, but mutilating your content by stuffing keywords into everything you write, or building …

more ...

Everything you need to know about URLs

Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. When done properly, your keyword research can also help you to come up with ideas for your content marketing strategy. Sharing short paragraphs, specifications and other content between product pages increases the …

more ...


Using traffic estimation tools in conjunction with conversion rates

The optimization process takes place in several phases and requires expert knowledge of marketers and web developers who work together on SEO analysis and improvement. Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such …

more ...


Too Many On-page Links

Keywords are "stuffed," wherever possible: Meta title: In keyword stuffing, the keyword is sometimes repeated several times in the page title. Cookies record the types of sites visited, the information read, the searches conducted, and the products purchased. Those individuals involved in designing a communications campaign must thoroughly understand the …

more ...

How you will benefit from backlinks

The journey to better ranking must always start with understanding about your current standing on search engines. Audit links back to your website and make sure they're primarily from trustworthy, reputable websites. It is often good practice to state what the website contains or offers and why the user should …

more ...


Personalization counts: how does keyword density fit into this?

Google "crawls" billions of pages, both new and updated, on the web, using automated programs called bots or spiders. In keyword stuffing it is assumed that the relevance of a site for a specific keyword or keyword combination increases if that exact keyword or combination is particularly frequently used on …

more ...

Rank Content in Google's Featured Snippet

SEO provides numerous benefits. Thin content should be avoided at all costs for SEO purposes. Company leaders view marketing expenditures as non-revenue-generating activities. Search Engine Optimisation (SEO) is a beneficial tool for businesses looking to market their products and services. SEO trends have been consistently changing over the years and …

more ...



A few words on offsite SEO

To buildloyalty, marketers seek to engage customers with the brandat every contact point; that is, any place where customers interact with or acquire additional information about a firm. One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile …

more ...

How to focus on 301 redirects

It is totally devoted to get higher search engine ranking position and user attentions towards your website which automatically results in increment in your business profit. Is your web content long enough? Does it have enough substance-does it add enough value? If it is, it's in danger of getting dinged …

more ...



Who else wants to enjoy metrics

Some webmasters attempt to improve their pages' ranking and attract visitors by creating pages with many words but little or no authentic content. The number of referring individual domains linking to your website or webpage is a very important factor in Google's algorithm. The resulting newsletters were almost unreadable. Once …

more ...

Take the stress out of web crawlers

Simply making sure that your graphic design team and photographers save all their images as 'save for the web' in Photoshop and Illustrator, and making sure that the physical size of the image is as close as possible to how big it'll be on the website can go a long …

more ...

Things your competitors know about Google algorithms

Various HTML elements can be altered to target certain keywords to improve a page's ranking. In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. Social tools form a vast (and anarchistic) town square where anyone can post and instantly (yes …

more ...

Thinking about webmaster tools makes everything OK

SEO is the practice of providing your clients with information about your services digitally. It is believed that domain names with multiyear registration periods are looked at more favorably by search engines than their single-year counterparts. A common global integrated marketing communications (GIMC) strategy is to "think globally, but act …

more ...

Go long-tail and forget local search

Behavioral targeting utilizes web data to identify the individuals who are most likely to purchase an item. If your content isn't unique - for example, you've scraped a product description for something you sell from the merchant's website - delete it and replace it with new, unique content that offers your own …

more ...