Brand equity opens doors to foreign firms, brokers, and retailers and provides privileges that products with low brand equity cannot obtain. You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site is …

Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it's now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website's backlinks …

Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial 'sharing of the search value love' will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. Even if buy-oriented verbs …

Other elements enhance effective frequency and effective reach. Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. Only link to pages on other websites that you think your visitors would find helpful, valuable and …

When someone mentions search engines, do you automatically assume they're talking about Google? Keyword research can help you discover new content opportunities, while it can also improve your existing content. Don't commit the cardinal sin of letting dots ruin your page descriptions Search is clearly becoming a more ubiquitous behavior …

The search engines continuously invest in improving their ability to better process the content of web pages However, consider that Google is judging the content of eCommerce websites similar to regular content sites. A claim of superiority based on a product's specific attribute or benefit with the intent of preventing …

While there are not any tools that can tell you if your content is thin and what needs to be done to fix it, time, experience, and critical thinking can get you to a place where you can identify it and improve upon it. Social Networking is bigger than ever …

This isn't really a common problem, but it has damaged quite a few businesses over the years; particularly those that are new to digital marketing. The advertising message describes the product's attributes or the benefits customers can obtain by purchasing the product. They are often more willing to visit stores …

If you want to build backlinks to your website, you have to do it with caution and knowledge. Ads with concrete images tend to lead to more favorable attitudes than those without pictures or abstract images. When URL parameters are generated using site filters, there is a high risk of …

Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that follow are scored lower and lower by the algorithm until (in a very long text section) their value tends toward zero or is cut off …

Word-of-mouth endorsements have changed. Like news articles, content that includes statistical reports will also go out of date. There are many local SEOs who have had a lot of success at this. However, I think it's important to understand that SEO alone will not get you the traffic/conversions to …

When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. The …

If you are in a serious business (or any other entity), always buy domains with more than a one-year registration period. If left unattended, thin content will tell search engines your site is irrelevant, low value, or both. Some websites heavily target specific keywords to appear as highly relevant for …

Systems are changing and so local SEO is more important than ever for local businesses. Anyone who can go to google and type in keyword research will find very many tools that mixed with common sense should suffice quite well. Use your network to your advantage and have your friends …

Sometimes Google throws little wrenches into the machine. You can consider this strategy as an important extension of the overall linkbuilding strategy. Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking …

Therefore, site speed, quite rightly, can have a huge impact on SEO. No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. Inbound links can come from your own website (linking from one page to another) or …

You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. Google Analytics will help you in your investigations on these factors. Selling domain names is a big business. The advent of Global economy nearly …

Higher rankings in the first few results are critical to visibility. Marketers can employ two different strategies for global companies. Maybe a little bit of content writing. Every business owners should keep in mind that everyone can influence the image of their companies via different electronic channels by posting comments …

Establish your priority pages -those with a higher traffic and conversion impact- to validate and monitor more closely during the migration process. This is an integrated approach to drives customers to your business through a web portal. You may even get some surprises in terms of which pages are getting …

The marketing mix - price, product, distribution, and promotions -represents the starting point. Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your …

My guess is that these strategies will eventually be discovered by Google, and that these shortcuts will then backfire on these experts and their clients, just like what happened with Google's algorithm release of Panda in 2011. As the world continues to shrink through advances in telecommunications, consumers are becoming …

Make sure that you include the following features to improve your conversion rate.ou'll know by now that organic SEO can make a real difference to your business as a whole. Many SEO campaigns start with keywords - knowing what the audience within your niche is searching for is a powerful …