Create an Engaging Web Presence by the use of sitemaps

Because all forms of citations are points of encounter for consumers, businesses need to manage them for accuracy and persuasiveness. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Understanding how various thought processes …

more ...


Pay attention to link research

Always remember, "Content is King". Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your …

more ...

Fix all Broken links

In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. I will focus on the aspect of the sponsored results (PPC - Pay Per Click) and …

more ...

The ultimate revelation of web crawlers

Think of outreach as a brand awareness campaign for your most authoritative audience. Internal optimization refers to on-page and on-site activities. As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are …

more ...

Don't forget about mobile search

One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. Competitor Analysis can help you to identify …

more ...

Let's follow gateway sites best practise

Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. Topical search engines are focused on a specific topic. Introducing deviations could be counterproductive and could hinder (or confuse) the benefits of other work. If one piece …

more ...

Actionable tips on stickiness and Facebook

Human or machine generated, there is a lot of it - and Google has a lot of experience handling it and there are many circumstances where Google finds duplicate content on websites. SEO is something that is constantly evolving and changing. Web 4.0 contains the key characteristics of customer engagement …

more ...

Using traffic estimation tools in conjunction with conversion rates

The optimization process takes place in several phases and requires expert knowledge of marketers and web developers who work together on SEO analysis and improvement. Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such …

more ...

A few words on offsite SEO

To buildloyalty, marketers seek to engage customers with the brandat every contact point; that is, any place where customers interact with or acquire additional information about a firm. One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile …

more ...


Take the stress out of web crawlers

Simply making sure that your graphic design team and photographers save all their images as 'save for the web' in Photoshop and Illustrator, and making sure that the physical size of the image is as close as possible to how big it'll be on the website can go a long …

more ...

Expand Your List

In essence and as we earlier stated, Off-page SEO is anything you do, and in extension, others do to drive traffic to your site and improve its ranking. Robots.txt files are always located in the root folder with the name robots.txt. Sometimes, all that you need are five …

more ...

Let's follow link exchanges best practise

A visual image requires less brain activity than using one's imagination. Many marketing experts believe a market segment value provides more accurate information, because it sums costs across multiple customers. The best domain names are short, snappy, include your best keywords, easy to remember, and easy to spell. Including keywords …

more ...

Make sure your SEO checklist includes content for best results

This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. Sites supposedly targeted by Fred reported a strong traffic decline from Google organic search. You've heard of duplicate content, but how do you know if you are creating it …

more ...


What can Instagram teach you about SEO campaigns

Value depends heavily on the "delight factor," or the degree to which the brand exceeds basic expectations by delivering benefits or an emotional connection that enhances a consumer's day-to-day life. Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the …

more ...

Here's what industry insiders think about Google algorithms

From a long-term perspective, it does provide for better ROI when compared to PPC or other marketing methods. As you spend time identifying your target audience and conducting keyword research, you'll begin to uncover long tail keywords that will help you identify the best options for naming and describing your …

more ...

Keyword Placement Matters, Not Frequency

Google Analytics and Google Webmaster Tools are both free programs offered by Google that will allow you to keep track of your visitors and website. Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with …

more ...

Layout, formatting and SEO combine to make great SEO

Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information from users, e.g. there are no login or payment forms, you have to implement HTTPS just for the sake of integrity. And that is why SEO is so difficult …

more ...

Make a good use of keyword stuffing

You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. Google doesn't want to deliver you "results" anymore, they want to deliver answers. And the best answers don't come from content farms, they come from websites that …

more ...

Make canonical URLs your centre of attention

Generating leads becomes the primary goal. When creating a plan for technical implementation, involve the organic search expert at every stage of the process and ensure you are accounting for all likely queries, including company name, product name, tagline, and website address. I've had companies show me a beautiful website …

more ...

Remember that keyword density make the web go round

Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren't bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last …

more ...

Take a customer focused approach to walled garden sites

Some people might feel favorably about a topic, such as green marketing, but this does not necessarily change their purchasing behaviors. Good link campaigns are time consuming but valuable for every Web site seeking new business. While different search engines use slightly different algorithms, they all place importance on prominence …

more ...

Think like a human not a robot when it comes to reporting

Your customers are already looking for what you have to offer, but they often aren't searching specifically for your brand. If your site doesn't appear for their nonbranded searches, you could very well fall off their consideration list. Prioritise content marketing. That's publishing valuable content on your website. These can …

more ...

Answered - your burning questions about offsite SEO

In general, rational appeals succeed when potential customers have high levels of involvement and willingly pay attention to an advertisement. It is not uncommon for Internet users to only review the first few results when they search for a particular term. Technical SEO lays a solid foundation that gives your …

more ...

It's a win-win strategy with an emphasis on indexed pages

We borrow from the scientific method in this regard; we form hypotheses and then devise experiments. The consumers can be those who like a brand, sponsored consumers, or company insiders. Search Engine Optimization (SEO) is the art and science of making enhancements to your website in order to improve its …

more ...


Reasons why you cannot fully understand web portals

Is there ample feedback? If I'm your SEO, then I'm going to consider anything that builds my relevance, territory, and magnification of signals. Whether you're looking for sales or other kinds of conversion, organic SEO is still the most valuable way of obtaining clicks. Values tend to endure and they …

more ...

Strong relationships = Long-term SEO benefits

It is essentially free digital marketing! Deception is never the basis of a sound business strategy. Placing a brand name in the evoked sets of consumers may be the primary goal of a marketing message. It takes time for Google to recognize your website and assign it the authority it …

more ...

Tell me more about gateway sites

Action-oriented advertising takes place in the business-to-business sector. nbound links are still very important when it comes to ranking a page. However, you must make sure that all the links are natural and are highly relevant. This year, make it a point to monitor all your inbound links so that …

more ...

The latest trends in web 2.0

Some organizations choose to silo web development from marketing, which is a mistake. after coming up with all possible variations of 'B'. They can also originate from negative statements by a friend, seeing an advertisement that the potential customer did not like, or comments made in social media outlets about …

more ...

The worst advice I've heard about gateway sites

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. Google Trends allows you to see search trends over time which lets you compare which terms are most searched; this helps you decide whether The heading structure of your pages is one …

more ...

Update your web 2.0 on a regular basis

Traditional aspects like links and content are still major factors, but we've seen clients with no links and no content rank #1 for incredibly competitive keywords (case study later in the book). Two additional brand sets become part of the evaluation of purchase alternatives: the inept set and the inert …

more ...


Why most people will never be great at meta tags

The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. You know how sometimes people hide content on the mobile version of their page? Be open to targets you wouldn't normally consider. Your competitors will want to …

more ...

Write a keyword-rich introduction about gateway sites

When it comes to SEO, oftentimes a website owner thinks that their competitors are some of the largest brands in their industry, but that's not always the case. Always strive for productive marketing tactics that prioritize valuable information and put the needs of visitors first. Not all links are equal …

more ...

Are you making these long tail search errors?

There's no point in creating new content if it's not authentic enough to stand out. Even if you come up with an idea from a different source, it's still up to you to offer your unique perspective that will add value to the particular topic. If you have redirect chains …

more ...

More focus is put on content

Brand equity opens doors to foreign firms, brokers, and retailers and provides privileges that products with low brand equity cannot obtain. You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site is …

more ...

Start simple, but don't forget metrics

Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it's now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website's backlinks …

more ...