Give a thought for keyword density when planning your web strategy

Page load speed is also a ranking factor, especially for mobile. Social Media is a good indicator of how popular a website is, especially if it's a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. It's a long-term investment …

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Read this controversial article and find out more about link exchanges

The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. Wikipedia is one of the biggest and most authoritative websites on the internet. It's a link building golden mine. Wikipedia …

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The death of dynamic pages

An outside agency often costs less when compared to less efficient inhouse facilities. It's your responsibility to make sure paid links have the nofollow link attribute. This also signals to search engines that your page is mobile friendly which will boost search rankings on mobiles. A lovely present would be …

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The infamy behind indexed pages

Put simply, copywriting is writing to persuade, convert, and sell. The average conversion rate for mobile-optimized sites is 3.4 percent compared to 1.6 percent for non-optimized sites. Marketers structure messages to meet the needs of the various segments and aligned them with the company's positioning strategy. I could …

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What are the best guides for learning SEO myself?

Many agency professionals better understand consumers and trends because they work with a number of clients over an array of products. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator …

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Pay attention to html

Sites that promote "thin," low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. In 2012, Google released another update, Penguin, aimed at black-hat techniques that manipulated a webpage ranking through artificial link schemes. You're ultimately looking to …

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If white hat SEO is so terrible, why don't statistics show this?

The standardization method may be easier to apply; however, GIMC principles can and should be used with either adaptation or standardization. Through organic search, you can reach potential customers at the very moment they are considering a purchase and provide them information exactly when they are looking for it. Affective …

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Takeaway tips for comment spam

In fact, for the best results, it needs to play a major part in your entire company culture. It occurs during any stage in the communication process. Email builds relationships with current customers through personalization of communications and by presenting marketing offers tailored to each consumer's needs, wants, and desires …

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How do you feel about analytics now?

Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. If you do find that spammers are running negative SEO campaigns against your brand, submit a disavow file listing the …

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Tactics around reporting

Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks - Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. If your business has expendable revenue, achieving that #1 spot …

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Rank Content in Google's Featured Snippet

SEO provides numerous benefits. Thin content should be avoided at all costs for SEO purposes. Company leaders view marketing expenditures as non-revenue-generating activities. Search Engine Optimisation (SEO) is a beneficial tool for businesses looking to market their products and services. SEO trends have been consistently changing over the years and …

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How to focus on 301 redirects

It is totally devoted to get higher search engine ranking position and user attentions towards your website which automatically results in increment in your business profit. Is your web content long enough? Does it have enough substance-does it add enough value? If it is, it's in danger of getting dinged …

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Go long-tail and forget local search

Behavioral targeting utilizes web data to identify the individuals who are most likely to purchase an item. If your content isn't unique - for example, you've scraped a product description for something you sell from the merchant's website - delete it and replace it with new, unique content that offers your own …

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Make bounce rates your centre of attention

The key is to know your audience. Although search engines can read text, they can't read an image. That's where "alt tags", or "alternative text", comes in. The higher a brand rates on attributes that are important to the consumer, the more likely it becomes the brand that will be …

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Go long-tail and forget search engine spiders

Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one …

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The ultimate revelation of indexed pages

The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it's important to remember that you're writing for people, not robots. Keep it natural. For …

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Write a 1000+ words article about conversion rates

The key to a successful list post is no more complicated than including a large number of quality items. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called "on-page factors." Copy what works but don't follow the crowd: Find …

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Apply these secret techniques to assist with SEM

This was known as spamming. Many small-business owners often struggle with the concept of the Internet, web design, and SEO. Post regularly and build the trust of your users with content marketing. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily …

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Clear and unbiased facts about white hat SEO

Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. With so many available third-party free and paid …

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Draft content for each target keyword

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. SEO requires so much content because it wants to grow. Google doesn't want to see a stagnant, unchanging website. It wants to know you're building up strong, useful and …

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How to deal with backlinks

Immediacy is an important feature of remarketing as well as targeting individuals who have already shown some level of interest. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Different variations of this method abound. Although SEO marketing tactics take a long time …

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What are Long-tail Keywords

Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. It takes work, and work costs money, particularly if you hire a consultant. When I originally designed my website, I came to learn that …

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Actionable tips on html and Instagram

Placing a brand name in the evoked sets of consumers may be the primary goal of a marketing message. It's a huge challenge finding new channels to reach your target audience. If you run out of ideas, you could try a different approach: your competitors. Online alternatives come in the …

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Beginner's guide to ROI

If you use an image without the proper accreditation, then you could be facing a hefty invoice further down the line. JavaScript files should be free from syntax errors. Addressing thin content and increasing the level of uniqueness on your site - whether this be by removing low value pages, adding …

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Make it sufficiently broad in terms of cloaking

Are your canonical URLs correctly used to point to the canonical variant of a page, to consolidate signals and prevent duplicate content? Obviously every one wants the number one position, but someone has to come second. Now this isn't so bad as, while your website may only rank perhaps 4th …

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The most time consuming aspect is checking statistics

On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. The key is to find the keywords in our niches which have low competition and create …

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Think like a human not a robot when it comes to SERPs

Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it easier for you to rank highly. While it is important to include strong keywords in your content and not "over-optimize," there …

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Update your landing pages on a regular basis

A common example of this is a reseller or affiliate site who may use their suppliers product descriptions, or a recruitment site that may be advertising on behalf of a client (and the client is also advertising the job specification on their site) - chances are, the original site will have …

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Reasons that marketers love link bait

A catchy tagline identifies a brand and then stays with it over successive campaigns. The best way to figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on. Knowledge gained from one product can often be transferred to other, even …

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What everyone ought to know about Google algorithms

Aside from that, maybe a better answer or a different answer would be that things that people tell you you should do don't always work and vice versa. Strengthening or creating links between the brand and other nodes of information that exist in the person's knowledge structure will be the …

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Actionable tips on stickiness and Pinterest

Test your site's link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. Some pages can be short, but make sure the overall …

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Choose blog-friendly content management systems

A strong online presence is essential for any business to be competitive. SEO is marketing. It's important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. If you aren't talking about your best content, why should anyone else care? For …

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Disambiguation, and diversity are important when it comes to SEO

But still you face other challenges. Today, obtaining links is much more than just link building; it's a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most. Every search engine has software, known as Crawler or …

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