There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it's possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth. When …

Page load speed is also a ranking factor, especially for mobile. Social Media is a good indicator of how popular a website is, especially if it's a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. It's a long-term investment …

The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. Wikipedia is one of the biggest and most authoritative websites on the internet. It's a link building golden mine. Wikipedia …

An outside agency often costs less when compared to less efficient inhouse facilities. It's your responsibility to make sure paid links have the nofollow link attribute. This also signals to search engines that your page is mobile friendly which will boost search rankings on mobiles. A lovely present would be …

Put simply, copywriting is writing to persuade, convert, and sell. The average conversion rate for mobile-optimized sites is 3.4 percent compared to 1.6 percent for non-optimized sites. Marketers structure messages to meet the needs of the various segments and aligned them with the company's positioning strategy. I could …

The content and physical piece of the puzzle is referred to as on-page SEO. PageRank (PR) is an old Google ranking system that was publicly visible. You could see what the PR of a page or domain was and you'd know how powerful it was. Search engine are not humans …

Many agency professionals better understand consumers and trends because they work with a number of clients over an array of products. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator …

Sites that promote "thin," low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. In 2012, Google released another update, Penguin, aimed at black-hat techniques that manipulated a webpage ranking through artificial link schemes. You're ultimately looking to …

The standardization method may be easier to apply; however, GIMC principles can and should be used with either adaptation or standardization. Through organic search, you can reach potential customers at the very moment they are considering a purchase and provide them information exactly when they are looking for it. Affective …

In fact, for the best results, it needs to play a major part in your entire company culture. It occurs during any stage in the communication process. Email builds relationships with current customers through personalization of communications and by presenting marketing offers tailored to each consumer's needs, wants, and desires …

Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. If you do find that spammers are running negative SEO campaigns against your brand, submit a disavow file listing the …

Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks - Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. If your business has expendable revenue, achieving that #1 spot …

However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings …

SEO provides numerous benefits. Thin content should be avoided at all costs for SEO purposes. Company leaders view marketing expenditures as non-revenue-generating activities. Search Engine Optimisation (SEO) is a beneficial tool for businesses looking to market their products and services. SEO trends have been consistently changing over the years and …

It is totally devoted to get higher search engine ranking position and user attentions towards your website which automatically results in increment in your business profit. Is your web content long enough? Does it have enough substance-does it add enough value? If it is, it's in danger of getting dinged …

Behavioral targeting utilizes web data to identify the individuals who are most likely to purchase an item. If your content isn't unique - for example, you've scraped a product description for something you sell from the merchant's website - delete it and replace it with new, unique content that offers your own …

The key is to know your audience. Although search engines can read text, they can't read an image. That's where "alt tags", or "alternative text", comes in. The higher a brand rates on attributes that are important to the consumer, the more likely it becomes the brand that will be …

Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one …

I guess you could say that Google and other search engines have keywords on the brain. Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1 …

The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it's important to remember that you're writing for people, not robots. Keep it natural. For …

The key to a successful list post is no more complicated than including a large number of quality items. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called "on-page factors." Copy what works but don't follow the crowd: Find …

This was known as spamming. Many small-business owners often struggle with the concept of the Internet, web design, and SEO. Post regularly and build the trust of your users with content marketing. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily …

Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. With so many available third-party free and paid …

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. SEO requires so much content because it wants to grow. Google doesn't want to see a stagnant, unchanging website. It wants to know you're building up strong, useful and …

Immediacy is an important feature of remarketing as well as targeting individuals who have already shown some level of interest. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Different variations of this method abound. Although SEO marketing tactics take a long time …

As users' behaviors and search engines' capabilities develop over time, standards come and go in the blink of an eye. In the simplest of terms, a Search Engine sees a link from another website to your website as being like a vote of confidence in your web site. Google needs …

Matching the objective to the medium and the message remains the key. The most important elements include original content, clean code (W3C validation), heading tags, alt tags, proper keyword placement, no Flash and JavaScript external, and sitemaps. They also regularly take the form of questions, and appealing to these specific …

Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. It takes work, and work costs money, particularly if you hire a consultant. When I originally designed my website, I came to learn that …

Placing a brand name in the evoked sets of consumers may be the primary goal of a marketing message. It's a huge challenge finding new channels to reach your target audience. If you run out of ideas, you could try a different approach: your competitors. Online alternatives come in the …

If you use an image without the proper accreditation, then you could be facing a hefty invoice further down the line. JavaScript files should be free from syntax errors. Addressing thin content and increasing the level of uniqueness on your site - whether this be by removing low value pages, adding …

Are your canonical URLs correctly used to point to the canonical variant of a page, to consolidate signals and prevent duplicate content? Obviously every one wants the number one position, but someone has to come second. Now this isn't so bad as, while your website may only rank perhaps 4th …

On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. The key is to find the keywords in our niches which have low competition and create …

Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it easier for you to rank highly. While it is important to include strong keywords in your content and not "over-optimize," there …

A common example of this is a reseller or affiliate site who may use their suppliers product descriptions, or a recruitment site that may be advertising on behalf of a client (and the client is also advertising the job specification on their site) - chances are, the original site will have …

An integrated approach connects brands with each audience, simultaneously or sequentially. Links are how search engines determine what a site is, how relevant the site is, how pages are related, etc. They show search engines how to rank your page, so you want to make sure that you have a …

A catchy tagline identifies a brand and then stays with it over successive campaigns. The best way to figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on. Knowledge gained from one product can often be transferred to other, even …

Aside from that, maybe a better answer or a different answer would be that things that people tell you you should do don't always work and vice versa. Strengthening or creating links between the brand and other nodes of information that exist in the person's knowledge structure will be the …

Test your site's link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. Some pages can be short, but make sure the overall …

If the search term is popular, chances are you will see a lot of ads posted alongside or even mixed in with the organic search results. Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and …

A strong online presence is essential for any business to be competitive. SEO is marketing. It's important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. If you aren't talking about your best content, why should anyone else care? For …