Meaty meta descriptions may affect your page rank tactics

A strategic marketing plan forms the basis for integrated marketing communications. A key thing to remember is to check what old domains you might have forgotten about, which should continue redirecting to the new site. Consumers tend to remember more of what was said about a brand than when a …

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I bet you didn't know this about offsite SEO

If your site isn't optimized to work well on mobile devices, consider your user engagement goals to have automatically failed. Some examples of black hat techniques are: joining a link scheme, article spinning and duplicate content. Don't risk getting penalised; follow the best practices for digital marketing. These spiders visit …

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The bread crumbs mystery revealed

Reviews are an important factor for SEO. They help potential customers trying to decide whether to trust you. If your local business has a Google+ page and is marked on Google Maps, you need to have reviews. The best thing you can do is encourage your customers to leave reviews …

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Essential ingredients for any web page should include web 2.0

I've often seen where people say that SEO evolves too much. These models are far from perfect. Individuals spend an average of 3 hours and 18 minutes per day on mobile devices. For example, right now tweets are getting indexed.

Never changing onsite SEO will eventually destroy you

It is …

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How to reinvent white hat SEO without looking like an amateur

The purposeful use of anchor texts for internal links can lead to improved rankings for certain keywords. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called "on-page factors." Use first and third person judiciously. Matching the objective to the …

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Who else wants to know the mystery behind sitemaps ?

Typically, part of the answer is by targeting less popular keywords. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it's taking into account the context in which a link appears. The social media and public …

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Hidden facts about anchor text

An important guideline for using Anchor texts for internal links is that the same link texts are always used for a URL. Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. Once upon a time, marketers focused on …

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What's the story about hits

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

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Analyse your existing SEM

Always avoid getting backlinks from pages where you don't have any control. The last thing you would want is to have hundreds of backlinks you can't remove. The basic question is always: what keywords do I target? By now, you realize that online marketing requires more than getting listed in …

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Be mindful of cloaking

Although many websites now use navigation starting at the top of the browser page, there are still a number of websites that still have a left-hand column that contains navigation links. Most people browsing the internet will visit and leave pages in quick bursts. Many of them don't convert while …

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Find out more about onsite SEO

Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. Employ browser-safe fonts such as Times New Roman, Georgia (serif font), Arial, Helvetica, or Verdana (sans serif font). Google changed the color of paid search ads to blend in with organic results, thus …

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The ugly truth about long tail search

Write interesting and creative content that you know people will share with others. Many companies seek to manipulate how they appear, especially if mistakes have been made. Many CMS systems do not set internal search result pages to "noindex,follow" by default, so a developer will need to apply this …

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Why local search matters

While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. Sometimes Google throws little wrenches into the machine. Explain the risks involved and what …

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Backlink building best practices

In combination with the Keyword Focus, the internal linking with optimized reference texts is an important element of the OnPage Optimization. To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs …

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Bucket brigades based on doorway sites

The output of the monitoring phase is sets of data, typically organized in monthly report summaries. It's better to have a custom 404 error code page than to have an empty page - it doesn't send a good message to search engines or site visitors. When search engines find each page …

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Interesting analytics tactics that can help your business grow

When a consumer deems a product to be important, it becomes more likely she will engage in an external search. Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should …

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Is there a further shift towards user focussed factors?

Each message should fit a country's language and culture. Optimisation measures can be applied to your own site with dedicated plug-ins which you can download and install for free within WordPress. Failing that the data can do the talking. Focus on your customers, and take the right logistical steps to …

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One important aspect is scraping

To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link. Inbound links pointing from other websites to your website are …

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Reasons why marketers love onsite SEO

See who links to your competitors, try to connect to the relevant ones and ask for a share. Make sure to craft an engaging email and why you think they'd like to share your content. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous …

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The ultimate revelation of plugins

Having so many web pages (typically) manifests many unique challenges. Consumers at the other end of the spectrum also spend less time in the external search process-but for the opposite reason. Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively …

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Why I hate 301 redirects

With the SEO fundamentals in place, your website will be on the right path toward increased search engine visibility. Avoid adding unnecessary extensions at the end of URLs. It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to …

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Apply these secret techniques to help with white hat SEO

Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. So what does this mean for your business? If long text …

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At last - revealed: the secret to walled garden sites

Google wants to reward RICH, UNIQUE, RELEVANT, INFORMATIVE and REMARKABLE content in its organic listings - and it has raised the quality bar over the last few years. If you're not sure about something and how it sounds, ask a co-worker or friend to do a quick read and highlight any …

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Create content about SERPs

Internal backlinks connect different assets - including content, product pages, or other information - together. Naturally, external backlinks will lead to increased brand exposure and sales. Smartphones and tablets grant consumers access to thousands of apps and the ability to operate using the cloud. Make sure your new environment is not accessible …

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Education is the best legacy when it comes to inbound links

In other words, with SEO, half the battle is won before it even starts. There's strong evidence that click-through rates will influence your website's Google search ranking, though this is difficult to confirm given the company's secrecy surrounding their algorithms. Through organic search, you can reach potential customers at the …

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Expand your meta tags as necessary

RankBrain consolidates information on user's intent and determining the level of satisfaction on Google. By including RankBrain, Google can easily tell what clients want and deliver it in search results. While an SEO practitioner doesn't necessarily have to directly manage all of the previously mentioned practice areas, it's ideal for …

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Taboos about analytics that you should know

There is no evidence that adding a lot of content at one time can hurt a site if the content is of high quality. Many Internet marketers debate the importance of on-page optimization when it comes to Google. I also like to think of off-page optimization as what you do …

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What everyone ought to know about inbound links

Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to Google's SEO ranking algorithm. You can make use of this by loading your static resources from multiple cookieless domains allowing multiple resources to download simultaneously. SEO is simply not as hard …

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Analyse your existing nofollow links

Using media effectively requires you to do something intelligent with that media. The consumer's self-concept of being cosmopolitan, sophisticated, and modern can be enhanced when buying a global brand. There is a mixture of both paid and free keyword research tools which can really help to fine-tune and cut down …

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Big Brands Burst to the Top

You'll get better results if you ask your audience to phone you for a specific reason; of course, provide the phone number. After you publish a blog post, share it on your social networks and then engage when people engage with you. The customer's experience is everything in modern advertising …

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