Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren't bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last 10 years, there would be a few hits that would garner the majority of plays, and an enormous number of songs that have only a few plays. Those less popular products and songs are what we call the long tail. Getting screen time from visitors to a site depends on how well you know who you're trying to target and how much you can tickle them. See Chapter 12 for more details. Overusing keywords or keyword stuffing is a big NO. Overusing keywords can result in high bounce rates, and put off potential customers from engaging with your content. If you repeat your keyword multiple times in a paragraph, it's not going to be fun or engaging for the potential customer to read, and as such they might click off your website and look elsewhere.

How to survive your first encounter with web crawlers

SEO content should be clear, concise, and should aim to satisfy a user's intent when they search for particular keywords. Content freshness matters. Keeping your Do your homework! The primary resources are all available here. Its as simple as your ABC's content up to date helps search engines understand that your site is accurate today. And, then, a little bit of on-page optimization. Don't let dot-com technobabble dazzle you into forgetting every business lesson you learned the hard way.

Confusion is a common issue facing inbound marketers

It doesn't matter how many searches a keyword has in a month if it doesn't accurately reflect the content on your page! What exactly is evergreen content and why does it matter? You need to monitor several things, including web spider activities, referral sites, search engine rankings, website traffic, conversions, hacker intrusions, and more. Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities.

Learning about static pages is not difficult if you have a good teacher

So you know who your visitors are, where they come from and what they are doing on your site (be it good or bad!). Your customers may not realize it, but high search rankings make you more credible in their eyes. A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. Gaz Hall, from SEO Hull, had the following to say: "People love visual content. It's easier to consume than text-heavy pieces; thus, people are more likely to share it. Because of this, infographics are great pieces of content to utilize for acquiring backlinks."

Remember that keyword density make the web go round

Like any disease, it's best to catch a negative backlink campaign before it spreads and wreaks havoc on your website. Without proper monitoring, it might take weeks before you realize the drop in traffic and rankings was caused by suspicious backlinks harming your SEO. The longer these spammers have to build their campaigns, the more damage they can do to your pages. At A great example that I like to use is HeatAll. a bare minimum, include social sharing buttons on your content. Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. Believe me, an agreement won't only save you aggravation and disappointment, it might save your relationship.