Mobile users are spending more and more of their time on fewer platforms. If you target an audience of people older than 40, default to a larger size font than you might otherwise. A good seo company will create your strategy and action plan so that you don’t miss …

Anchor text used to mean everything for your backlinks. Today, Google only accesses websites as if it were on a mobile device. A comprehensive range of treatments are available to treat eye conditions including laser eye surgery as well as simply changing your glasses. Understanding Article Leads current health of …

The goal of every SEO enthusiast is to get as many desired keywords of their website to page one. The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a …

These keywords are relevant and helpful for Google to extract information. Search engine optimization is a resource-intensive and time-consuming process, and so not all companies are ready to spend into it, albeit for numerous it can generate the very best outcome on investment in the end.Pay-Per-Click or PPC advertising …

You have to be good at social media You have to be good at pretty much everything; conversion optimization, project management, product marketing. Firstly there's the generic keyword, an example of a generic keyword could be football boots. Are you are using a short url for social media traffic? There …

. Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only to build backlinks. Do …

If so, it's possible they have simply overtaken you because they're spending more time and effort building their authority on the web by using a outside link building solution. Powerful links from sites like the Huffington Post or ESPN indicate to search engines that your site is reputable and link-worthy …

The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change …

Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a …

Google heavily favors sites that post new content on a regular basis. So, the best solution is to simply avoid using flash. A simple search on Bing for SEO Expert will give you what you need. If Beverley becomes an ongoing problem, Google may even take notice and decrease your …

There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it's possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth. When …

Technical factors, like your site navigation, mobile optimization, design, and speed, all play into how authoritative your site is seen, but don't neglect the basics; how you present your site through title tags and meta descriptions plays a huge role in how Google views your site. SEO will never be …

Rather than building any links directly on outside sources, you'll be calling upon your audience to do all the work for you. If your content offers relatively little value - and it's generally easy to tell when it does - there's a possibility that you could be penalised or receive a thin …

Short titles are likely lacking in enough information for both users and search engines. YouTube is one of the most popular search engine in the world, second only to Google (its parent company). Would presentation designers help your organisation? Using Latest Thoughts redirects in these cases could easily break the …

In Google Maps, your profile can also show if they look for your kind of business in your region. Adding another "wing" of SEO could potentially confuse your efforts, especially if you assign different team members to those responsibilities. Experience 20:20 Vision without glasses by undergoing lens replacement surgery …

For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site). You need to get all sorts of …

Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local results. If you want to go further, use one of the many backlink tools to search for the …

Because all forms of citations are points of encounter for consumers, businesses need to manage them for accuracy and persuasiveness. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Understanding how various thought processes …

Page load speed is also a ranking factor, especially for mobile. Social Media is a good indicator of how popular a website is, especially if it's a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. It's a long-term investment …

Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There's no need to sacrifice the quality of your content to include more …

There is an argument that you should add canonical tags to the content, but telling Google that one URL is canonical only to link to a number of other versions is not a solution, but prolonging and complicating the issue further. You can do this by enabling caching so users …

There are many niche communities specialized in different topics, such as films, gaming, programming, marketing, etc. These communities don't just bring people with common interests together, but also let members submit the latest, coolest content. The quality of the MC is low. The hero, often in white, was painted as …

copying the content from someone else's website. You may have heard or been told "just write great content". Let's begin with something practical - think of all the important topics our website is about. Don't try and come up with every keyword variation, but do group your ideas in topic buckets …

Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google's eyes. Not convinced yet? You're going to run into things that are going to be unexpected and will get you in trouble with your clients or will give you a …

A strategic marketing plan forms the basis for integrated marketing communications. A key thing to remember is to check what old domains you might have forgotten about, which should continue redirecting to the new site. Consumers tend to remember more of what was said about a brand than when a …

The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. Wikipedia is one of the biggest and most authoritative websites on the internet. It's a link building golden mine. Wikipedia …

If your site isn't optimized to work well on mobile devices, consider your user engagement goals to have automatically failed. Some examples of black hat techniques are: joining a link scheme, article spinning and duplicate content. Don't risk getting penalised; follow the best practices for digital marketing. These spiders visit …

Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of …

Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors. SEO will make sure you blog posts get found and drive traffic.There's a million things to do as a business owner - having a steady, automated stream of highly qualified …

Reviews are an important factor for SEO. They help potential customers trying to decide whether to trust you. If your local business has a Google+ page and is marked on Google Maps, you need to have reviews. The best thing you can do is encourage your customers to leave reviews …

Always remember, "Content is King". Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your …

When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. There are two audiences that search must consider: carbon-based life forms and the artificially intelligent computational silicon ones. SEO for …

An outside agency often costs less when compared to less efficient inhouse facilities. It's your responsibility to make sure paid links have the nofollow link attribute. This also signals to search engines that your page is mobile friendly which will boost search rankings on mobiles. A lovely present would be …

Put simply, copywriting is writing to persuade, convert, and sell. The average conversion rate for mobile-optimized sites is 3.4 percent compared to 1.6 percent for non-optimized sites. Marketers structure messages to meet the needs of the various segments and aligned them with the company's positioning strategy. I could …

The content and physical piece of the puzzle is referred to as on-page SEO. PageRank (PR) is an old Google ranking system that was publicly visible. You could see what the PR of a page or domain was and you'd know how powerful it was. Search engine are not humans …

In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. I will focus on the aspect of the sponsored results (PPC - Pay Per Click) and …

Many agency professionals better understand consumers and trends because they work with a number of clients over an array of products. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator …

A trustworthy, dedicated web optimisation industry should take the time to understand your company and its ethos. Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Producing content for search engines is also content marketing …

Think of outreach as a brand awareness campaign for your most authoritative audience. Internal optimization refers to on-page and on-site activities. As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are …

Values frame attitudes and lead to the judgments that guide personal actions. Google Trends will allow you to enter multiple keywords and keyphrases before filtering them by a range of different metrics, including location, search history and category. Noindex is a meta tag implementation that is sometimes used on search …