A strategic marketing plan forms the basis for integrated marketing communications. A key thing to remember is to check what old domains you might have forgotten about, which should continue redirecting to the new site. Consumers tend to remember more of what was said about a brand than when a …

The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. Wikipedia is one of the biggest and most authoritative websites on the internet. It's a link building golden mine. Wikipedia …

If your site isn't optimized to work well on mobile devices, consider your user engagement goals to have automatically failed. Some examples of black hat techniques are: joining a link scheme, article spinning and duplicate content. Don't risk getting penalised; follow the best practices for digital marketing. These spiders visit …

Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of …

Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors. SEO will make sure you blog posts get found and drive traffic.There's a million things to do as a business owner - having a steady, automated stream of highly qualified …

Reviews are an important factor for SEO. They help potential customers trying to decide whether to trust you. If your local business has a Google+ page and is marked on Google Maps, you need to have reviews. The best thing you can do is encourage your customers to leave reviews …

Always remember, "Content is King". Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your …

When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. There are two audiences that search must consider: carbon-based life forms and the artificially intelligent computational silicon ones. SEO for …

An outside agency often costs less when compared to less efficient inhouse facilities. It's your responsibility to make sure paid links have the nofollow link attribute. This also signals to search engines that your page is mobile friendly which will boost search rankings on mobiles. A lovely present would be …

Put simply, copywriting is writing to persuade, convert, and sell. The average conversion rate for mobile-optimized sites is 3.4 percent compared to 1.6 percent for non-optimized sites. Marketers structure messages to meet the needs of the various segments and aligned them with the company's positioning strategy. I could …

The content and physical piece of the puzzle is referred to as on-page SEO. PageRank (PR) is an old Google ranking system that was publicly visible. You could see what the PR of a page or domain was and you'd know how powerful it was. Search engine are not humans …

In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. I will focus on the aspect of the sponsored results (PPC - Pay Per Click) and …

Many agency professionals better understand consumers and trends because they work with a number of clients over an array of products. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator …

A trustworthy, dedicated web optimisation industry should take the time to understand your company and its ethos. Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Producing content for search engines is also content marketing …

Think of outreach as a brand awareness campaign for your most authoritative audience. Internal optimization refers to on-page and on-site activities. As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are …

Values frame attitudes and lead to the judgments that guide personal actions. Google Trends will allow you to enter multiple keywords and keyphrases before filtering them by a range of different metrics, including location, search history and category. Noindex is a meta tag implementation that is sometimes used on search …

Sites that promote "thin," low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. In 2012, Google released another update, Penguin, aimed at black-hat techniques that manipulated a webpage ranking through artificial link schemes. You're ultimately looking to …

But you won't have any advertising bills coming in. Clients have often asked me if it's OK to ask for reviews from customers. Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both …

One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. Competitor Analysis can help you to identify …

I've often seen where people say that SEO evolves too much. These models are far from perfect. Individuals spend an average of 3 hours and 18 minutes per day on mobile devices. For example, right now tweets are getting indexed.

Never changing onsite SEO will eventually destroy you

SEO is a long-term commitment that offers long-term results. Know that good SEO isn't going to take a few days and you won't see huge results in weeks. SEO takes months, but the benefits last for years. In fact, three out of four local results included websites who had "seo …

More and more people are taking advantage of this functionality as it continues to improve in effectiveness. Google recommends creating valuable content for website users and not to focus on tricks such as hidden text or other unauthorized techniques. Writing is hard enough when you have to write 500 word …

The purposeful use of anchor texts for internal links can lead to improved rankings for certain keywords. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called "on-page factors." Use first and third person judiciously. Matching the objective to the …

Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. Topical search engines are focused on a specific topic. Introducing deviations could be counterproductive and could hinder (or confuse) the benefits of other work. If one piece …

Human or machine generated, there is a lot of it - and Google has a lot of experience handling it and there are many circumstances where Google finds duplicate content on websites. SEO is something that is constantly evolving and changing. Web 4.0 contains the key characteristics of customer engagement …

The standardization method may be easier to apply; however, GIMC principles can and should be used with either adaptation or standardization. Through organic search, you can reach potential customers at the very moment they are considering a purchase and provide them information exactly when they are looking for it. Affective …

Typically, part of the answer is by targeting less popular keywords. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it's taking into account the context in which a link appears. The social media and public …

In fact, for the best results, it needs to play a major part in your entire company culture. It occurs during any stage in the communication process. Email builds relationships with current customers through personalization of communications and by presenting marketing offers tailored to each consumer's needs, wants, and desires …

An important guideline for using Anchor texts for internal links is that the same link texts are always used for a URL. Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. Once upon a time, marketers focused on …

Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. If you do find that spammers are running negative SEO campaigns against your brand, submit a disavow file listing the …

Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks - Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. If your business has expendable revenue, achieving that #1 spot …

For your content, this means to scrap the whole thing and write in new content. If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take. Such a website is making its …

Google looks heavily at the quality of your content when deciding if you're worthy of being ranked. You can choose your database platform independent of other architectural elements due to easy operability with different development platforms. A value proposition is a statement that tells consumers why your products or services …

So, depending on your budget and your specific technical and business requirements, you could be using managed hosting, comanaged hosting, collocation hosting, internal hosting, shared hosting, or free hosting. Visual consistency becomes especially important because most customers spend very little time viewing an advertisement. Once you've created a qualified following …

The search engines will act rapidly to penalize sites that contain viruses or trojans. The result was that all websites that previously were ranking #1 through this practice disappeared completely from search results. The Internet, or World Wide Web as it was once known, really is a kind of web …

Google is constantly evolving to better understand the context and intent of user behaviour. Over-optimization is proof that there can sometimes be too much of a good thing. Improving your ranking for certain online keywords is ideal, but mutilating your content by stuffing keywords into everything you write, or building …

Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. When done properly, your keyword research can also help you to come up with ideas for your content marketing strategy. Sharing short paragraphs, specifications and other content between product pages increases the …

website, you actually see a web portal with all kinds of information. Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1, the most important, and …

The optimization process takes place in several phases and requires expert knowledge of marketers and web developers who work together on SEO analysis and improvement. Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such …

Every time, the algorithms are changing giving challenges in front of you. Don't use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do …