Take the stress out of comment spam

For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site). You need to get all sorts of …

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Interesting SEM tactics that can help your business grow

Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local results. If you want to go further, use one of the many backlink tools to search for the …

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Create an Engaging Web Presence by the use of sitemaps

Because all forms of citations are points of encounter for consumers, businesses need to manage them for accuracy and persuasiveness. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Understanding how various thought processes …

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Give a thought for keyword density when planning your web strategy

Page load speed is also a ranking factor, especially for mobile. Social Media is a good indicator of how popular a website is, especially if it's a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. It's a long-term investment …

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Don't forget citations

There is an argument that you should add canonical tags to the content, but telling Google that one URL is canonical only to link to a number of other versions is not a solution, but prolonging and complicating the issue further. You can do this by enabling caching so users …

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The best advice I've listened to about CTR

There are many niche communities specialized in different topics, such as films, gaming, programming, marketing, etc. These communities don't just bring people with common interests together, but also let members submit the latest, coolest content. The quality of the MC is low. The hero, often in white, was painted as …

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Focus on ROI Instead of keyword research

Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google's eyes. Not convinced yet? You're going to run into things that are going to be unexpected and will get you in trouble with your clients or will give you a …

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Meaty meta descriptions may affect your page rank tactics

A strategic marketing plan forms the basis for integrated marketing communications. A key thing to remember is to check what old domains you might have forgotten about, which should continue redirecting to the new site. Consumers tend to remember more of what was said about a brand than when a …

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Read this controversial article and find out more about link exchanges

The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. Wikipedia is one of the biggest and most authoritative websites on the internet. It's a link building golden mine. Wikipedia …

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I bet you didn't know this about offsite SEO

If your site isn't optimized to work well on mobile devices, consider your user engagement goals to have automatically failed. Some examples of black hat techniques are: joining a link scheme, article spinning and duplicate content. Don't risk getting penalised; follow the best practices for digital marketing. These spiders visit …

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Fresh ideas on how to improve your long tail search

Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of …

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The bread crumbs mystery revealed

Reviews are an important factor for SEO. They help potential customers trying to decide whether to trust you. If your local business has a Google+ page and is marked on Google Maps, you need to have reviews. The best thing you can do is encourage your customers to leave reviews …

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Pay attention to link research

Always remember, "Content is King". Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your …

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Men plan and God laughs

When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. There are two audiences that search must consider: carbon-based life forms and the artificially intelligent computational silicon ones. SEO for …

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The death of dynamic pages

An outside agency often costs less when compared to less efficient inhouse facilities. It's your responsibility to make sure paid links have the nofollow link attribute. This also signals to search engines that your page is mobile friendly which will boost search rankings on mobiles. A lovely present would be …

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The infamy behind indexed pages

Put simply, copywriting is writing to persuade, convert, and sell. The average conversion rate for mobile-optimized sites is 3.4 percent compared to 1.6 percent for non-optimized sites. Marketers structure messages to meet the needs of the various segments and aligned them with the company's positioning strategy. I could …

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Fix all Broken links

In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. I will focus on the aspect of the sponsored results (PPC - Pay Per Click) and …

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What are the best guides for learning SEO myself?

Many agency professionals better understand consumers and trends because they work with a number of clients over an array of products. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator …

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Ridiculous rules about onsite SEO

A trustworthy, dedicated web optimisation industry should take the time to understand your company and its ethos. Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Producing content for search engines is also content marketing …

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The ultimate revelation of web crawlers

Think of outreach as a brand awareness campaign for your most authoritative audience. Internal optimization refers to on-page and on-site activities. As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are …

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Dealing with Google negativity in relation to reporting

Values frame attitudes and lead to the judgments that guide personal actions. Google Trends will allow you to enter multiple keywords and keyphrases before filtering them by a range of different metrics, including location, search history and category. Noindex is a meta tag implementation that is sometimes used on search …

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Pay attention to html

Sites that promote "thin," low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. In 2012, Google released another update, Penguin, aimed at black-hat techniques that manipulated a webpage ranking through artificial link schemes. You're ultimately looking to …

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Don't forget about mobile search

One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. Competitor Analysis can help you to identify …

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Essential ingredients for any web page should include web 2.0

I've often seen where people say that SEO evolves too much. These models are far from perfect. Individuals spend an average of 3 hours and 18 minutes per day on mobile devices. For example, right now tweets are getting indexed.

Never changing onsite SEO will eventually destroy you

It is …

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Take a customer focused approach to link building

SEO is a long-term commitment that offers long-term results. Know that good SEO isn't going to take a few days and you won't see huge results in weeks. SEO takes months, but the benefits last for years. In fact, three out of four local results included websites who had "seo …

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How to reinvent white hat SEO without looking like an amateur

The purposeful use of anchor texts for internal links can lead to improved rankings for certain keywords. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called "on-page factors." Use first and third person judiciously. Matching the objective to the …

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Let's follow gateway sites best practise

Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. Topical search engines are focused on a specific topic. Introducing deviations could be counterproductive and could hinder (or confuse) the benefits of other work. If one piece …

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Actionable tips on stickiness and Facebook

Human or machine generated, there is a lot of it - and Google has a lot of experience handling it and there are many circumstances where Google finds duplicate content on websites. SEO is something that is constantly evolving and changing. Web 4.0 contains the key characteristics of customer engagement …

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If white hat SEO is so terrible, why don't statistics show this?

The standardization method may be easier to apply; however, GIMC principles can and should be used with either adaptation or standardization. Through organic search, you can reach potential customers at the very moment they are considering a purchase and provide them information exactly when they are looking for it. Affective …

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Who else wants to know the mystery behind sitemaps ?

Typically, part of the answer is by targeting less popular keywords. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it's taking into account the context in which a link appears. The social media and public …

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Takeaway tips for comment spam

In fact, for the best results, it needs to play a major part in your entire company culture. It occurs during any stage in the communication process. Email builds relationships with current customers through personalization of communications and by presenting marketing offers tailored to each consumer's needs, wants, and desires …

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Hidden facts about anchor text

An important guideline for using Anchor texts for internal links is that the same link texts are always used for a URL. Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. Once upon a time, marketers focused on …

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