Dealing with Google negativity in relation to white hat SEO

Low believability and negative consumer attitudes constitute the potential downside of comparative ads. There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. Sometimes a combination …

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Establish your position regarding quality

The goal of every SEO enthusiast is to get as many desired keywords of their website to page one. The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a …

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Understanding reporting in relation to your marketing strategy

These keywords are relevant and helpful for Google to extract information. Search engine optimization is a resource-intensive and time-consuming process, and so not all companies are ready to spend into it, albeit for numerous it can generate the very best outcome on investment in the end.Pay-Per-Click or PPC advertising …

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Clarification about forums

You have to be good at social media You have to be good at pretty much everything; conversion optimization, project management, product marketing. Firstly there's the generic keyword, an example of a generic keyword could be football boots. Are you are using a short url for social media traffic? There …

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Here is a quick way to solve a problem with duplication

. Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only to build backlinks. Do …

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How to really understand static pages

If so, it's possible they have simply overtaken you because they're spending more time and effort building their authority on the web by using a outside link building solution. Powerful links from sites like the Huffington Post or ESPN indicate to search engines that your site is reputable and link-worthy …

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Make bread crumbs a priority

The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change …

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Make your site easier to navigate by using ROI

Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a …

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Never changing googlebot crawlers will eventually destroy you

There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it's possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth. When …

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Take the stress out of comment spam

For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site). You need to get all sorts of …

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Interesting SEM tactics that can help your business grow

Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local results. If you want to go further, use one of the many backlink tools to search for the …

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Create an Engaging Web Presence by the use of sitemaps

Because all forms of citations are points of encounter for consumers, businesses need to manage them for accuracy and persuasiveness. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Understanding how various thought processes …

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Give a thought for keyword density when planning your web strategy

Page load speed is also a ranking factor, especially for mobile. Social Media is a good indicator of how popular a website is, especially if it's a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. It's a long-term investment …

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Don't forget citations

There is an argument that you should add canonical tags to the content, but telling Google that one URL is canonical only to link to a number of other versions is not a solution, but prolonging and complicating the issue further. You can do this by enabling caching so users …

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The best advice I've listened to about CTR

There are many niche communities specialized in different topics, such as films, gaming, programming, marketing, etc. These communities don't just bring people with common interests together, but also let members submit the latest, coolest content. The quality of the MC is low. The hero, often in white, was painted as …

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Focus on ROI Instead of keyword research

Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google's eyes. Not convinced yet? You're going to run into things that are going to be unexpected and will get you in trouble with your clients or will give you a …

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Meaty meta descriptions may affect your page rank tactics

A strategic marketing plan forms the basis for integrated marketing communications. A key thing to remember is to check what old domains you might have forgotten about, which should continue redirecting to the new site. Consumers tend to remember more of what was said about a brand than when a …

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Read this controversial article and find out more about link exchanges

The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. Wikipedia is one of the biggest and most authoritative websites on the internet. It's a link building golden mine. Wikipedia …

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I bet you didn't know this about offsite SEO

If your site isn't optimized to work well on mobile devices, consider your user engagement goals to have automatically failed. Some examples of black hat techniques are: joining a link scheme, article spinning and duplicate content. Don't risk getting penalised; follow the best practices for digital marketing. These spiders visit …

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Fresh ideas on how to improve your long tail search

Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of …

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The bread crumbs mystery revealed

Reviews are an important factor for SEO. They help potential customers trying to decide whether to trust you. If your local business has a Google+ page and is marked on Google Maps, you need to have reviews. The best thing you can do is encourage your customers to leave reviews …

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Pay attention to link research

Always remember, "Content is King". Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your …

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Men plan and God laughs

When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. There are two audiences that search must consider: carbon-based life forms and the artificially intelligent computational silicon ones. SEO for …

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The death of dynamic pages

An outside agency often costs less when compared to less efficient inhouse facilities. It's your responsibility to make sure paid links have the nofollow link attribute. This also signals to search engines that your page is mobile friendly which will boost search rankings on mobiles. A lovely present would be …

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The infamy behind indexed pages

Put simply, copywriting is writing to persuade, convert, and sell. The average conversion rate for mobile-optimized sites is 3.4 percent compared to 1.6 percent for non-optimized sites. Marketers structure messages to meet the needs of the various segments and aligned them with the company's positioning strategy. I could …

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Fix all Broken links

In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. I will focus on the aspect of the sponsored results (PPC - Pay Per Click) and …

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